1. Keep it short. – I’m a little “old school” when it comes to writing a great blog. At least, you shouldn’t ramble on forever without a purpose. 🙂 That said, the philosophy that longer posts (with more keywords) appeal to search engines is sound, but that depends a lot on the latest indexing trends. And sometimes, it’s hard to keep up with them.
2. Use images, bullet points, or headings. – Long blocks of text aren’t attractive, so use these to break them up; graphics provide some eye candy to maintain interest.
3. A blog is like a public journal. If you show your personality, even a little, people will see you as approachable, which can help you build a connection with people to keep them returning to your blog.
4. Write a snappy headline. It won’t mean a thing unless it’s got some swing. 🙂
5. Have a plan. A rough idea of what you’ll be writing about helps, but you can always be a little spontaneous — another essential element of blogging.
Could your blog use a dash of “greatness”? Contact me for advice.
The Classy Writing Blog
Best Blog Examples: Nonprofits
“Blogs inform, enlighten, entertain, and persuade us, and these best blog examples do all of that….” Read more.
Quotes
“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” ~ Brian Clark, Copyblogger
“A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world.” ~ Blogger
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Michelle Troutman
classywriting.com
