1. News or announcements — Anything anyone should know about your business or organization is fodder for social media posts to write, such as if your website will be down for upgrades. You can also comment on news relevant to your organization.
2. Tips — Advice on your products or services, like how to make something, including a recipe, fall under this category. You can tie the tip to a seasonal event or something in the news.
Example: A domestic violence organization suggests having a safety plan in place during the holidays.
3. Events — When you post about events, keep the 5 W’s and H of journalism in mind: what the event is, who’s hosting (your organization or another) with contact info, when, where, why, and how. Limited time offers and memorable images may also boost your response rate.
4. “Thanks” — Showing appreciation for donors, customers, or other people or organizations who have helped your business or nonprofit builds goodwill. It also shows that you care. For instance, a homeless shelter can thank a business that donated food or clothing. These are some of the easiest social media posts to write.
5. Discounts or other incentives — These are traditional “percent off” promotions, or even Facebook “likes” for donations. These donation drives may provide matching funds. For example, $5.00 for every “like” will support your local animal shelter.
Quotes
“Successful companies in social media function more like entertainment companies publishers, or party planners than as traditional advertisers.” ~ Erik Qualman, author, Socialnomics
“Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” ~ Ryan Lilly, author, Ecosystem Hacking
Comments? Suggestions? Need help? Feel free to contact me.
Michelle Troutman
classywriting.com
