1. Not posting often enough – I’ve been guilty of this social media mistake. If you’re coasting on organic reach rather than paid traffic, it might not make a difference. Even if you don’t get a lot of interest in your posts because of the push toward paid traffic, posting regularly makes your business look current and reminds people that you’re still open.
2. Not asking questions – It helps to ask questions to not only increase your reach but “engage” with your audience — yes, it’s that “hip” buzzword again. If you want to talk to your customers, this is a good way to get a response.
3. No “personality” – Showing some emotion — in a positive way — is a great way to get attention. But, if you don’t show any personality, your posts can come across as bland, and they’re less likely to help your reach.
4. Not “checking in” – On Facebook, you can “check-in” to show people where you are (or where you’ve been) recently. If it will help your business, take advantage of this and make it a focal point of your post to get more interest from others who follow the site connected to where you were.
5. Not referencing other people or pages – One of my most popular organic Facebook posts received more than 200 views and “likes,” mostly because I named the people involved in an article I wrote for a local paper. This is all organic traffic — I didn’t pay for the post. So, sometimes, it takes a little creativity to get a boost.
Need help with your content? Contact me.
Quotes
“You are what you share.” ~ Charles Leadbeater, We Think: The Power of Mass Creativity
“How different would people act if they couldn’t show off on social media? Would they still do it?” ~ Donna Lynn Hope
Comments? Suggestions? Need help? Feel free to contact me.
Michelle Troutman
Classy Writing
classywriting.com
