It can be hard to find a senior living copywriter whose writing connects with your audience. If your marketing materials don’t address potential residents and their families’ concerns, you might not attract suitable leads.
People’s needs also change as they age. What interests an independent living tenant might not be relevant to someone in assisted living.
Classy Writing can help your facility reach the right residents–those who will be happy with your lifestyle options.
Four Core Writing Services
About Senior Living Copywriter Michelle Troutman and How Her Content Helps Retirement Communities
My compassionate articles, e-newsletters, and emails connect with respect for retirees.
As a senior living copywriter, I write for accessibility, using clear image descriptions, easy-to-read hyperlink text, and other methods.
I’m HubSpot-certified in SEO, email, inbound, and content marketing. With my SEO experience, I can optimize your site with targeted keywords while I follow the latest best practices.
I also use my own sources, when necessary, to write articles and double-check facts.
Though I use artificial intelligence (AI) to edit, I handcraft every sentence based on marketing psychology with proven methods to entice action.
SENIOR LIVING COPYWRITER WORK SAMPLES
Copy that follows healthcare and legal regulations, such as HIPAA, adds to effective senior living marketing.
Another major factor is Search Engine Optimization (SEO). Credible content boosts your reputation and your search rankings to meet Google E-E-A-T standards. Generative AI may miss details, but a human writer can fact-check for accuracy to help you maintain your search position.
Trustworthy and convincing copy that offers solutions to your audience’s problems engages satisfied customers.