Are you reaching buyers and sellers who rely on your expertise rather than keeping you to do the paperwork? If not, you may waste time on uncommitted or clueless prospects. With the help of a real estate copywriter, fresh ideas or a content makeover — reworking your existing content — are among the ways to draw the right clients.
About Real Estate Copywriter Michelle Troutman and Her Lead-Generating Copy
I’m HubSpot-certified in SEO, email, inbound, and content marketing. I also have SEO experience to optimize your site with targeted keywords.
As a real estate copywriter and consultant, my home buying, selling, and renovation experience adds to content that helps agencies get serious prospects.
My commercial real estate writing experience includes blog posts featuring Matterport 3D virtual tours, which bring real spaces alive online.
I use my residential and commercial real estate knowledge to create copy that connects with buyers and sellers. It emphasizes what sets you apart and how you help clients achieve their dreams.
REAL ESTATE COPYWRITER SAMPLES
Four Core Writing Services
The National Association of REALTORS® has a Code of Ethics & Standards of Practice for its residential real estate agents. They include advertising guidelines. Beyond the federal Fair Housing Act requirements, REALTORS® may also need to meet state and local fair housing laws.
A writer who knows industry standards and has experience writing about and owning real estate can create blogs, listings, and other content that distinguishes your practice. AI-generated content is as generic as the house icon in real estate marketing materials — it can apply to any agency. Copy that shows your personality and your values is more likely to connect with leads who will see you as an asset, rather than as an assistant, in their property deals.