1. Use pronouns – “I” or “you” can personalize your writing. In marketing, the age-old advice is to write less about yourself and more about your reader and their “pain points.” In some cases, the word “me” can resonate more as it comes from the reader’s perspective (like a call-to-action that says, “Tell me more”). But, that doesn’t apply if you’re writing about a personal experience. Choose pronouns appropriate for the material.
2. Speak naturally – Resist any urges to lapse into jargon or use “big” words that sound pompous. The best writing speaks to people like you’re having a conversation with them. Write how you talk. If it helps you feel more comfortable and less self-conscious, record yourself and transcribe the results.
3. Add personality – When appropriate, show some personality. You don’t have to give too much information, but telling people how you feel about something can build rapport. Your personality is essentially your brand and makes you and your business or organization stand out.
4. Try humor – Depending on your audience and subject matter, a funny and tasteful comment, whether it’s one you made up or a classic quote or meme, can make a positive impact.
5. Be yourself – Don’t lean too heavily on “swipe” files or templates. Write in your own words, with your own examples; in writing about your views, don’t shy away from offering advice that differs from others in your industry. Your own words and experiences are more powerful, distinct, and personal than something repeated often elsewhere.
How do you personalize your writing? Feel free to comment below.
Not sure how to connect with your customers or donors? Contact me to fix the flow and sound like a pro.
Quotes
“Actually talk to your customers. Use the language that they use. Talk about the things they talk about. Never feed salad to a lion.” ~ Jay Acunzo
“If you can take your personality and inject it into the message you share, you’ll be one step ahead in the content marketing game.” ~ Jason Miller
Comments? Suggestions? Need help with your communications? Contact me.
