1. Pivot – Understandably, some of us have had to reorganize our work and our personal lives, which is why this is one of the most overused words and phrases of 2020. I guess people like “pivot” because it brings up an image of turning on a dime or spinning quickly. I prefer the terms “adjust” and “adapt,” however, there’s also the traditional “change.”
2. Unprecedented – Yes, the pandemic and the economic fallout left in its wake are unusual. Everyone knows that by now. Less common alternatives include “unparalleled,” “extraordinary,” and even “freakish.”
3. “New normal” – The definition of “normal” is debatable anyway. The mass media has definitely pounded this phrase into the ground. I like more forward thinking updates, such as “the next normal” and “the new usual.”
4. Disruptor/disruptive – These words appear often at marketing agency websites. Traditionally, a “disruptor” interrupts something to cause problems (as opposed to solving them). Apparently, simply being “creative” is too boring.
Perhaps “disruptive” applies better to the pandemic. I get that in using it, they’re trying to appear hip, artistic, or even edgy, more dynamic than their competitors. But, if it becomes too commonplace, come up with something more original. Why not focus on projecting a more positive image? Maybe you’re really a “creator,” a “rejuvenator,” a “producer,” or even an “activist.”
5. Tone-deaf – I’ve been guilty of using this a few times, mostly when I refer to behavior that would have been more suitable before the pandemic. An alternative with a similar meaning is “inappropriate,” but its proper use depends on the context.
What do you think were the most overused words and phrases of 2020 (or now)? Feel free to comment below.
Need help finding the “write” words? Contact me.
Quotes
“Overused, incorrect, and fuzzy words have plagued writing for centuries.” ~ Ann Gynn, Content Marketing Institute, Stop With the Overused and Incorrect Words in Your Writing
Published December 1, 2020
