1. Track your results – Email marketing services (MailChimp, Constant Contact, etc.) let you assess how your messages reach your customers, so you can find out what works and what doesn’t work — whether it’s your subject lines, design, or content — to help you increase your earnings.
2. Build connections – You can control the image you present, which is important for connecting with people and building trust with them to boost your earnings. People can see you as an expert in your field, and if you present them with useful information, your customers will likely share your newsletter with others, which can lead to greater visibility and profits.
3. Content choices – Announcements help you notify people about incentives you offer (such as discounts and coupons); you can also include “how-to” articles that tie into products and services, and upcoming events and news, among other information, to connect with people. Nielsen Norman Group newsletter studies have shown that these types of emails work well to connect with subscribers.
4. Tell stories for $$$ – “Storytelling” is a popular form of content marketing, especially among nonprofits. Nonprofits can include stories about how donors’ donations have made the world a better place — an essential tenet of the “Domain Formula” for print newsletters, which has been proven to be effective for increasing donations. Businesses can highlight how their products or services have benefited customers, and businesses and nonprofits can build emotional connections with people through stories about why their organizations were founded.
5. High ROI – According to a 2015 report by the Direct Marketing Association, marketers could expect a return of $44.25 for every $1.00 they invested in email marketing. An e-newsletter eliminates postage and printing costs; many email marketing platforms charge a low monthly fee (others, such as MailChimp, are free) to send copies to multiple subscribers.
Want to create your own newsletter or don’t know what to do with the one you have? Explore my lead-generating newsletter writing packages.
The Classy Writing Blog
E-Newsletter Examples: Professional Services Firms
“Some e-newsletter examples in the accounting and real estate realms that effectively sell readers on their services….” Read more.
Quotes
“Your newsletter subscribers are usually your most loyal customers and fans, so it’s important to treat them better than the more fickle audience on social networks. Obviously, having enhanced content in the newsletter is one way of doing so. But you should also make sure to send out the newsletter announcing, say, sales or new products before tweeting such news.” ~ Jakob Nielsen, E-Mail Newsletters: Increasing Usability
“Giving your donor just one thing to consider in your newsletter rather than, say, 10 things (you see that a lot) might be a welcome relief.” ~ Tom Ahern
