1. Stay on top — Putting attention-grabbing text first has always been important — more so with mobile website content. For example, email summaries can appear in on-screen windows, so you want to catch as many eyes as possible.
2. Less is more — Keep email, blog, and website headlines short. Crop copy to only one or two main ideas per page.
3. Link it — If you’re writing for more than one device, one way to “mobilize” longer website or blog content is to separate it into different pages and add click here to read more or next page links at the bottom.
4. Scannability — Make your text easier on the eyes; my newsletter features more online content formatting advice.
5. Personality — Your mobile website content don’t mean a thing if it ain’t got some zing. Pizzazz suits the smaller screen. It’s more about what you say and how you say it. People tend to see themselves in their smartphones and in their tablets. The more personal nature of these devices means your content should be more personal, too — emphasize “you” more than “I.”
Quotes
“If you’re not using mobile marketing to attract new customers to your business, don’t worry — your competitors are already using it and are getting those customers instead.” ~ Jamie Turner, 60SecondMarketer.com
“Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it’s convenient for you.” ~ Cyndie Shaffstall, Spider Trainers
Comments? Suggestions? Need help? Feel free to contact me.
Michelle Troutman
classywriting.com
