Do your clients forget about you between projects? Your communication strategy could be the culprit. A company newsletter builds strong customer relationships and reminds them about your services.
For a decade, I’ve created effective company newsletters for service providers. My e-newsletter marketing packages help you publish a newsletter and a free audit shows how to improve one.
What is a Company Newsletter?
Company newsletters share news, events, and other items of interest with employees and clients. They help businesses:
1. Promote their brands and thought leadership
2. Share industry insights
3. Showcase company culture and values
4. Highlight client success stories
5. Nurture leads and sales
Internal vs. External Company Newsletters
An internal newsletter for employees contains information that will help them in and outside of work. News, events, employee initiatives, and profiles build teamwork and morale.
Business-to-consumer and business-to-business newsletters feature news, information, and offers to attract and retain clients.
How Do You Write a Company Newsletter?
Your content is the heart of your newsletter; the bones of its structure hold it together.
How to Write a Newsletter for a Company
To craft an effective company newsletter, follow AIDA: Attention, Interest, Desire, and Action.
- Attention: Place the most compelling elements, like a catchy subject line or headline, at the top. Use power words, numbers, emojis, news, or scarcity (“This Friday Only”) to spark curiosity. Add preview text that builds on the headline and hints at what’s inside.
- Interest: When you’ve caught attention, the challenge is to sustain interest. As HubSpot suggests, build relevance by ensuring your content aligns with your newsletter’s purpose. Keep readers engaged with intriguing facts, quotes, or questions. Use relevant visuals and personalize your content to match subscribers’ interests.
- Desire: Show the usefulness of your products or services. Highlight benefits and solutions, building desire for your offerings.
- Action: This is your newsletter’s ultimate goal. Add a clear, persuasive, and eye-catching call-to-action (CTA), such as a sentence or button that links to your website or landing page. Use action verbs and focus on what readers will gain by clicking, like reading more, buying, or registering.
For more tips, learn how to write a newsletter article for business. It can prepare you for writing a business newsletter. It’s all part of how to write a company newsletter. Suitable writing styles can also vary by industry. Learn how to create a professional email newsletter or how to write a law firm newsletter (with company newsletter examples).
More Resources:
SendGrid’s 37 email marketing tips for 2024 highlight proper email authentication standards like SPF, DKIM, and DMARC to improve deliverability.
Base your topics on your business goals and your content marketing strategy. Your subject matter may vary based on whether you want to raise awareness, gain leads, or engage customers.
Examples:
- Brand awareness: “What is” articles that explain products or services. Example: “What is a good way to invest for retirement?”
- Lead-generation: Events or offers that require a sign-up. Example: Income Tax Deduction Webinar.
- Client engagement: Quizzes, feedback requests, or reviews.
Without interesting content, your e-newsletter could lose subscribers. But creating eye-catching content doesn’t have to be hard or time-consuming. Effective company newsletters can increase brand awareness and keep customers loyal.
These strategies are adaptable to different business types or industries.
“Use content from your blog, whitepapers, or case studies. Summarize or update this content for your e-newsletters, saving time on creating new material from scratch.”
George Petropoulos, founder, Inoriseo
The Letterhead blog states that repurposing content into email newsletters provides “time-saving benefits” and helps get “more value from the content you’ve already created.”
What Are Some Good Company Newsletter Ideas?
Popular engaging content ideas include:
- A Warm Welcome – Start with a friendly greeting or introduction.
- Mark Your Calendars – Inform readers about upcoming events or webinars.
- Industry Insights – Share the latest news and trends.
- Product Updates – New offerings, features, or improvements that enhance value.
- Client Spotlights -Celebrate their successes through testimonials that reinforce your brand’s value proposition.
- Special Offers – Engage through promotions, discounts, or limited-time deals.
- Blog Digest – Summarize and link to recent blog posts.
You may also borrow company newsletter ideas from similar emails and adapt them to your topic and audience.
To find fresh company newsletter ideas, brainstorm content relevant to your clients:
- Industry trends and insights
- Client success stories and testimonials
- New product or service announcements
- Exclusive content offers or discounts
- Expert Q&A sessions
Quora offers more good topics for a company newsletter.
What is a Company Newsletter Template?
A visually appealing newsletter layout features one or two columns or a mix of both.
For example, the Easy 5-Step Business E-Newsletter Template leaves room for your logo, your social icons, feature articles, and a call-to-action. It also guides you on creating a GDPR or CAN-SPAM-compliant footer (clear opt-out links, accurate sender information, etc.).
Structured to match how people read newsletters, it maintains interest from start to finish.
Whichever template you use, adapt it with your branding and content to attract and hold attention.
How Do You Write a Company Newsletter for Clients?
As shown, clear, specific, and unique details help your messages stand out. You don’t need to deliver lots of information; a simple, fluid design eases reading and scanning.
Save time, boost engagement, and gain business with a clear e-newsletter format. Get the Easy 5-Step Business E-Newsletter Template today!
