1. “About” page – Many sites don’t present this information well. Your visitors “meet” your business or organization here, so imagine what you would tell someone when you introduce it to them. Describe who you are, what you do, how you do it and why, your background or experience, etc.
Weaving your origins into a story is a popular way. Include names and job titles to create great website copy that connects while it builds trust and credibility.
2. Testimonials – These can help convince people to buy your products or services, especially if they’re from people who already have a great reputation. They can’t hurt, unless they’re obviously from your mother or people closely tied to your operations. If you have permission to do so, include full names, rather than initials, which look more legitimate.
3. “Contact” page – Though you likely already have basic contact info, don’t be afraid to include hours of operation, if applicable, which can help visitors, as can a map and/or directions to your physical location if you work with the public.
4. Current information – A website with a copyright year of 2011 looks stale. Visitors can wonder if you’re still open. Regular content, such as blog posts, press releases, social media posts, and other great website copy can make your site look fresh.
5. FAQs – A good Frequently Asked Questions (FAQ) page never goes out of style. It gives your visitors more information about your products, services, or other offerings.
Need to improve your website content? Contact me today!
Quotes
“Create a website that expresses something about who you are that won’t fit into the template available to you on a social networking site.” ~ Jaron Lanier
“Websites promote you 24/7: no employee will do that.” ~ Paul Cookson
Comments? Suggestions? Need help with your press release? Feel free to contact me.
Michelle Troutman
classywriting.com
