These great nonprofit websites effectively market the organizations they represent and their overall missions.
DISCLAIMER: I’m not affiliated with these organizations. I admire their websites, and present them for educational purposes only.
1. Loon Echo Land Trust: loonecholandtrust.org
Their home page features little text, and is a good example of “minimalist” copy — sometimes less can be more. It starts with a simple mission statement (like an elevator pitch) that tells us what LELT is and what they do. They then encourage people to get involved with the land they protect, through looking at trails and maps, ways to donate, and opportunities to volunteer, and elaborate on the details of these options on their respective pages.
2. Maine Better Transportation Association: mbtaonline.org
We learn about the association, and some of the issues they advocate for are featured upfront, which is appropriate, given their mission as “a non-partisan voice for investment in a safe, efficient transportation network for Maine.” MBTA events are also highlighted. They also effectively promote their magazine and a policy paper as lead magnets. The font of the copy could be bumped up a bit in size for easier reading.
3. The Telling Room: tellingroom.org
The design features bold, creative graphics, which suit their mission to inspire children to tell stories to improve their literacy skills and boost their confidence, building on their creative expression and passion. The story prompts, good for writer’s block, can help young and older alike. The stories by talented children are spotlighted, and in some cases, the result, of the Telling Room’s work. Students and parents will find out how to get involved with the Telling Room, through such offerings as a writing contest, workshops, field trips, and residencies.
4. The American Cheese Society: cheesesociety.org
Did you know that October is American Cheese Month? That’s among the wealth of facts and information about the curdled dairy product, the Society, and its annual Judging Competition. You’ll find out how to make cheese, food safety techniques, industry data, and more. It’s everything you can think of about cheese wrapped up in one well-crafted website.
5. Center for Creative Leadership: ccl.org
The home page copy starts with an impressive tagline summing up what they do, and it builds from there. It leads into copy that powerfully promotes their mission of leadership development, and boasts they “do it right” because they have research and client experience as proof. The breadth of content offerings, which include workshop kits and assessments, books, webinars and courses, is well-organized. It’s also presented in a visually appealing way, such as through the infographic on their “About” page. Besides the Success Stories, testimonials from students and clients would bolster their claims. Nevertheless, the site is a great resource for those interested in leadership.
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What do you think of these websites?
