In my Web travels, I see some great and a lot of not-so-great blogs. These are some good blog examples by professional services firms (law, insurance, coaching, etc.).
DISCLAIMER: I’m not affiliated with any of these sites. I like their content, and present it for educational purposes only.
1. Johnson Webbert & Young, LLP Attorneys & Counselors at Law: johnsonwebbert.com/news/
I’m biased — because they featured a real Maine legal case about how the lack of an “Oxford” or serial comma in an overtime policy resulted in a “win” for Oakhurst Dairy drivers ups their “greatness” quotient. And they included a link to a comma quiz in that article. No call to action for legal matters as a result of run-ins with the grammar police, though. But, I really like the interesting tidbits about legal cases, the news items, and the opinions from lawyers about cases, which can be entertaining (another favorite post is “Will Robots Take Your Job?“).
2. Richard Brothers Financial: richardbrothersfinancial.com/blog/
These well-written blog posts cover timely topics for investors and people who need financial advice. Articles about the recently passed Tax Cuts and Job Act and the Equifax data breach in 2017 offer sound advice to readers. The posts are well-formatted for easy reading, with calls to action to entice clicks for incentives at the end. This type of “classic” or traditional blog never goes out of style.
3. Noyes, Hall & Allen Insurance: noyeshallallen.com/blog/
This blog covers relevant, appropriate, and timely topics of interest to insurance customers. Topics tied to trends are crucial for online searches. The posts answer questions customers probably have or could have asked, which helps engage them and to speak their language. They’re short, educational, and get to the heart of their subject matter, with the right balance of information, education, and substance for engagement, subtle sales strategies for success.
4. The Law Offices of Joe Bornstein: joebornstein.com/blog/
This accident and disability law firm posts interesting, informative monthly advice on related topics, which include winter weather accidents in Maine, trends in increases in car accidents and pedestrian fatalities, and Halloween safety tips. They’re enjoyable reading, with lead sentences written with personality. Check it out — you just might learn something new.
5. Lean East: leaneast.com/#ht-blog-section
These experts in Lean Six Sigma and other ways to eliminate waste in operating processes coach organizations on how to improve their effectiveness. The posts aren’t letter-perfect, but they offer good advice presented in an interesting way with helpful examples. They truly show the value of their work to potential clients.
Need help with your blog? Read my free ebook for some pointers: “5 Common Online Content Problems — Solved!”
What do you think?
