5 Steps to More Engaging Content

By Michelle TroutmanUncategorized

1. Edit and proofread — Print it, read it aloud, make your marks. Then revise for more engaging content. Spell-check doesn’t always catch every mistake.

2. Write like you speak — Don’t write like you think you should. Be real.

3. Stay tuned — Read what your target audience writes for their language and perspectives. Check how your competitors market to them and how you can adapt those techniques for your brand.

4. Stay short — Don’t use two words when one will do. Be brisk, be brief, and be gone.

5. Variety = spice — Change the length and rhythm of your sentences. Format your content to enhance its audio/visual appeal.

The Classy Writing Blog

5 Examples of Engaging Content Ideas

“Here’s how to connect better with readers….” Read more.

Quotes

“Engaging content is far more about brains than budget.” ~ Ann Handley, Chief Content Officer, MarketingProfs

“People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” ~ Malorie Lucich

Comments? Suggestions? Need help? Feel free to contact me.

Michelle Troutman
classywriting.com

By Michelle Troutman

For more than ten years, Michelle Troutman has crafted newsletters and other content for service providers. She has spent a decade creating attention-getting e-newsletters for law and economic development firms. Her marketing and business administration background and education enhance clear and persuasive copy.

Through features in publications like "Attorney at Work" and "Law Fuel," and her e-newsletter and YouTube channel, she inspires professionals to create engaging content. She enjoys helping businesses who serve others reach their marketing goals.

See all posts by Michelle Troutman

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