Category: online newsletters

e-mail newsletters, e-news, e-newsletters, health, healthcare, newsletter advice, newsletter marketing, newsletter tips, newsletter writing, newsletters, online newsletters, writing a newsletter

How Do I Create a Healthcare Newsletter?

by

Michelle Troutman

An engaging healthcare newsletter not only informs, it also attracts patients.

It balances well-researched, HIPAA-compliant content with a clear format. In my healthcare writing, I use credible research to turn complex terms into plain English.

Crafting a healthcare newsletter requires attention to detail. Simplify the process with free healthcare newsletter templates like this one.

What Are Some of the Best Healthcare Newsletters?

Though there’s no “best” healthcare newsletter, some follow best practices like a clear layout, writing, and design.

Healthcare Newsletter Examples

The healthcare newsletter created by Loma Linda University Health featuring the theme "Go Red for Heart Month."

Loma Linda University Health: A Healthy Tomorrow

  • Target audience: Loma Linda University Health patients
  • Content focus: Health maintenance and illness prevention
  • Expertise: Medical providers’ advice

This e-newsletter features a good example of a themed format; it promotes Heart Month with suitable shades of red throughout.

Its title, “A Healthy Tomorrow,” is one of the more inspiring healthcare newsletter names.

The first article, “Do You Know Your 5 Heart Numbers?,” includes advice from one of their cardiologists, adding credibility. Research suggests odd numbers in article titles gain more attention than those with even numbers.

Below the article, links to a quiz and a related piece inspire responses.

The alternating background colors in the featured items help them “pop” while they stay on theme. The concise email subject line, “Go Red for Heart Health,” stokes curiosity.

Parts that could be improved to enhance appeal:

  • Placing social media icons at the top to boost clicks.
  • The section below the third article features two calls to action (CTAs), side-by-side, which can confuse readers. One could be removed or moved to the top.
  • Reducing the image sizes, especially the top half of the header.
  • Removing the unnecessary table of contents.

Parsley Health

The Parsley Health e-newsletter on gut health, one of the best healthcare newsletters.
  • Target audience: Parsley Health patients
  • Content focus: health gut issues
  • Expertise: “Top doctors trained in root-cause resolution medicine.”

Like the prior e-newsletter, with its focus on better gut health, Parsley Health follows a consistent theme.

From the clear email subject line repeated in the headline (“3 tips for gut health”) to the final CTA, the content stays pithy. Together with carefully placed images, it draws readers in.

They gently persuade through statements like “Parsley Health is here to help you understand and heal chronic digestive symptoms.” The tips, video, and copy below expand on the meaning, effectively addressing the buyer’s journey phases.

The two-column format in the middle reduces scrolling. The concise footer text meets anti-spam-compliance guidelines. The Instagram icon could appear at the top to boost clicks. Fewer calls to action could improve focus.

Both newsletters subtly show expertise in ways that boost trust and credibility; they come across as reputable health organizations. The messages hold interest, though they could be shorter to keep readers engaged.

These healthcare email marketing examples highlight targeting content to a certain audience. They’re aimed at patients, especially those with chronic conditions. E-newsletters geared to caregivers or health professionals would advise on patient care.

The healthcare newsletter examples emphasize trust-building — the quality of care affects people’s lives. Healthcare providers of any specialty can foster accuracy and credibility in their e-newsletters through:

  • Featuring advice from experienced staff
  • Showing awards won
  • HIPAA compliance
  • Reliable data sources

Maintaining trust in healthcare email marketing is hard because you must share helpful health details while properly advertising without sharing private patient information.

Resources:

Knowing how to write a newsletter article can prepare you for writing a business newsletter or how to create a professional email newsletter.

“In the healthcare industry, e-newsletters serve as both promotional material and a means of direct communication that delivers health updates, news, and educational content directly to patient’s mailboxes. This is a direct means of communication which develops trust and loyalty that are critical in providing health care.”

Keran Smith, co-founder and cMo, lyfe marketing

Healthcare newsletters are your lifeline to patients, helping you deliver important information to them, like policy changes and appointment reminders.

Healthcare Email Marketing Compliance and Regulations

Healthcare email marketing must follow data privacy rules like HIPAA, GDPR, CASL, and CAN-SPAM. Legal considerations beyond HIPAA compliance include getting proper consent and offering email opt-in procedures.

Regulations

HIPAA requirements for marketing emails with protected health information (PHI):

  • Patient authorization
  • Encryption
  • Business associate agreements
  • Easy unsubscribe instructions

GDPR mandates:

  • Processing personal data for marketing
  • Data protection principles
  • Letting patients exercise their data rights

CAN-SPAM: commercial emails must include unsubscribe options, accurate headers, ad identification, and a physical address.

Best Practices:

  • Get clear consent before sending commercial emails.
  • Segment communications to send commercial content only to opted-in recipients.
  • Use encryption and secure processes to protect data privacy and integrity.
  • Provide clear privacy notices, preference management, and easy opt-out options.
  • Maintain detailed documentation of data processing activities for compliance.
  • Ensure marketing emails have accurate headers, subject lines, ad labels, and a physical mailing address.
  • Honor opt-out requests in ten business days.

Crafting an Interesting Healthcare Newsletter

An attractive design and informative, trustworthy content make a healthcare newsletter readers won’t want to miss. Use these tips to create a newsletter patients can’t wait to read.

Stop stressing over your emails — start enjoying creating them easily — and gain more leads. Get the Easy 5-Step Business E-Newsletter Template.

health, healthcare, newsletter advice, newsletter tips, newsletters, online newsletters

What Are The Best Health and Wellness Newsletters?

by

Michelle Troutman

The best health and wellness newsletters feature accurate and informative content from credible sources. A trustworthy, well-written health e-newsletter requires attention to detail. It avoids unfounded claims, separates facts from opinions, and shows information sources clearly.

As a health writer, I turn technical terms into easy-to-read language. If you struggle to create a newsletter everyone can understand, consider my e-newsletter packages or get a free audit.

What Are The Best Health and Wellness Newsletters?

The top health newsletters for consumers are trustworthy and informative. The World Health Organization (WHO) and Harvard Health Publishing create some of the most acclaimed emails. Among the best free healthcare newsletters, many lesser-known options are equally noteworthy.

Let’s explore some providers’ emails, including their focuses, audiences, and unique value propositions.

What Are Some Health Newsletter Examples?

DFD Russell Medical Centers Newsletter

  • Focus area: healthy living and maintaining good health
  • Target market: Middle-aged and older adults
  • Unique value proposition: practical tips for healthy living (implied from the content and the bottom tagline)
The DFD Russell Medical Centers features plenty of health and wellness newsletter ideas.

Each e-newsletter features a simple format and clear content on disease prevention.

The advice is based on well-known medical expertise and principles. Possibly to appeal to short attention spans, it lacks depth, and much of it is generic.

Trustworthy content establishes credibility. DFD could quote experienced staff members and link back to data sources to add credibility. They try to convey it through showing awards from The Health Resources and Services Administration.

The single-column format features graphics, distinct headlines, and white space for breathing room. Their appealing logo could be smaller. The pastel color scheme adds a sense of lightness throughout.

To improve accessibility, a few elements could be added or enhanced:

  • “alt-text” could be added to the image descriptions.
  • colors that contrast better could fill the call-to-action buttons.
  • the text size could be larger and in a sans-serif font.
  • the recipe image header could be removed in favor of a text heading.

To comply with CAN-SPAM laws, the main physical location of the center could be added to the footer. Other improvements include more persuasive CTA text and adding social media/website icons to the top to boost clicks.

This attractive e-newsletter promotes healthy living effectively. As light reading, it likely engages its audience.

SESAME's email blast covers a variety of health newsletter topics.

SESAME

  • Focus area: healthcare screenings and events
  • Target market: patients looking for low-cost same-day care with certified providers
  • Unique value proposition: Affordable, quality care

This short email stays on brand throughout, highlighting SESAME’s affordable care options. It features a blog, seasonal topics, and links to related care. The clear call-to-action promotes low-cost doctor visits: “pay half, be whole.”

The design scheme uses only a few colors. Few newsletters place calls to action at the top. SESAME provides an effective example. To maximize where readers tend to look, they could move it more toward the top left.

There are a few opportunities to boost engagement. For instance, the final CTA text could be clearer and more interesting, suggesting readers discover how to save.

To build trust and credibility, the content could feature less style and more substance, through providers’ advice or patient success stories. This content can sometimes sell as well, and work alongside persuasive copy. Placing a second social media icon bar could entice more clicks.

The e-blast effectively promotes SESAME’s unique value proposition of low-cost access to healthcare.

What Are Some Health and Wellness Newsletter Ideas?

The newsletters above offer good examples of potential topics. Some health newsletter topics for certain niches that are adaptable to related sectors:

Nutrition

  • 9 Signs of Common Nutrient Deficiencies
  • What Are The 7 Types of Nutrition?
  • How to Eat a Balanced Diet

Mental Health

  • 7 Quick Ways to Calm Anxiety
  • 9 Mental Health Myths Debunked
  • How to Talk to a Child About an Addiction

Preventive Care

  • Are Your Health Screenings Current?
  • Preventive Care: What’s Free and What’s Not
  • The Differences Between Wellness and Preventive Care

Possible regular columns for these topics:

  • Q&A with experts
  • upcoming health classes
  • healthful recipes

Informative content is crucial for effective health and wellness newsletters that enhance readers’ knowledge and decision-making. Research has found newsletters can influence readers’ health knowledge, attitudes, and motivation, and affect changes in their behavior.

“Exclusive offers through discounts or packages on health care services such as professional consultations should be highlighted or introduce new services so that customers will become curious enough to explore them further.”

keran smith, co-founder and cmo, lyfe marketing

Writing a Health and Wellness Newsletter

Engaging healthcare newsletters balance well-researched, HIPAA-compliant content with a reader-friendly format and tone. They also use credible information and follow privacy guidelines.

To prevent potential claims, add a disclaimer stating the information isn’t medical advice. Also, avoid false advertising claims and when using secondary sources, respect intellectual property rights.

Misinformation, bias, and unsubstantiated claims abound online. Verify the accuracy and objectivity of information sources. Reliable sources include government websites like the Centers for Disease Control and Prevention, National Institutes of Health, and MedlinePlus.

When citing data, use the most up-to-date and authoritative primary sources like peer-reviewed journal articles and data from reputable organizations. Include complete citation details like authors, titles, publication dates, and website links. Quote or summarize the information precisely to give credit and maintain reliability.

Knowing how to write a newsletter article can prepare you for writing a business newsletter or how to create a professional email newsletter.

The Best Health and Wellness Newsletters Feature Engaging Content

Professionals’ and patients’ experiences enhance the best health and wellness newsletters. This unique advice also builds trust and credibility and helps them stand out.

If crafting an engaging health newsletter takes too much time, consider my e-newsletter packages or get a free audit.

business, email newsletters, enews, enewsletters, newsletter advice, newsletter tips, newsletters, online newsletters

What Should Be Included in a Business Newsletter?

by

Michelle Troutman

The question, “What should be included in a business newsletter?” can be hard to answer. The many possibilities toughen decision-making. But it’s possible to save time while you create engaging content that shows your expertise.

If you struggle to make newsletters that set your business apart, consider my email marketing packages or get a free audit.

What Business Newsletter Content Should You Include?

Good topics suit your business and content goals. You can inform potential clients about your products or services. You may also reuse or reframe social media posts, blog posts, or press releases.

Newsletter Ideas for Business Based on Your Goals

What are your customers’ problems? What keeps them awake? Relieve their pain through stories, quotes, or advice.

  • Brand awareness: Share your company culture through a video or a personal story. Promote a grand opening or an annual sale.
  • Lead-generation: Offer resources like ebooks, checklists or guides, free trials, or webinars; add “how-to”s or tips.
  • Planning: Creating a content calendar maintains consistency, aligning your content with your marketing goals.

How Do You Make a Company Newsletter Interesting?

Match your content to each buyer’s journey stage (awareness, consideration, decision-making).

Eye-tracking studies show people read online in an F-shaped pattern, focusing on the top and left side. A good outline for informational text follows the AIDA format (attention-interest-desire-action). Another option is an inverted pyramid with a one-column layout, placing the most important information at the top. It aids skimming and scrolling on all devices.

Crafting Engaging Business Newsletter Topics

  • Enticing Headlines: Write headlines that spark interest. Refine them based on A/B tests in blog or social media posts first. Use strong verbs, numbers, and benefit-driven language.
  • Engaging Preview Text: Provide a concise, compelling content summary in 150 or fewer characters.
  • Visual Appeal: Add clear images, infographics, or videos to break up text and enhance readability.

What Should Be Included in a Business Newsletter – Content Examples

A series of business newsletter-themed icons that show what should be included in a newsletter, such as envelopes and charts and graphs in white and shades of orange, blue, and gray.

Maximize Trends: With Google’s AMP technology, you can make emails interactive through polls, games, or forms to boost engagement and gather data.

Predictive personalization lets businesses tailor emails based on reader behavior and preferences. You can promote products or services based on recent buying patterns.

Example: a coupon for a discount on investment planning after an initial consultation.

Content curation: using AI or other platforms helps you highlight topics efficiently. Personalize the content based on readers’ preferences.

“One effective strategy I’ve implemented is leveraging content repurposing. By repurposing existing blog posts, case studies, or industry insights into digestible newsletter formats, you can streamline the creation process while delivering valuable content to your audience.”

Gustav Nicholson, editor, Ampifire

How Do You Write a Business Newsletter?

Experts suggest e-newsletters should be 300 words or fewer to accommodate short attention spans. Many newsletters are slightly longer, at an average of 500 to 700 words.

How to Write a Business Newsletter

Key parts to write:

  • Headlines: Make a statement. Example: People are overdosing on coffee ☕️ (Touristy)
  • Compelling Body Copy: Write clear and informative articles, drawing on your experience; highlight a tip, a blog post, or an offer.
  • Clear calls-to-action: Tell readers what you want them to do and emphasize what they’ll get. Should they visit a link for more information, download a checklist, or register for a webinar? Example: “Teach yourself all the tools and techniques you need to support your mental health” (Calm; Calm Down e-newsletter)

For e-newsletter content writing tips, explore Writing a Business Newsletter. Learn How to Write a Newsletter Article for Business, How to Write a Professional Services Newsletter, or How to Write a Law Firm Newsletter.

What Are Corporate Newsletter Best Practices?

Keep a regular publishing schedule. Choose optimal sending times based on your audience demographics.

  1. Set expectations on your “Subscribe” page. Tell potential subscribers what to expect in each issue and how often you will send it.
  2. Use email platforms like MailChimp or Constant Contact for mobile-friendly designs.
  3. Accessibility: Add clear “alt text” for images, text instead of graphics, and follow Web Content Accessibility Guidelines. Use complementary colors and sans serif fonts (12 to 16 points).

Monitor and Analyze Results: Track open rates, click-through rates, and unsubscribes. Use this data to refine your strategy and deliver interesting content. MailChimp reports that the average business e-newsletter open rate is about 37 percent.

A/B Testing: It’s sometimes limited in its scope. Consider factors like audience demographics and sample sizes when you assess the results. GetResponse suggests you follow data, not your gut feelings.

  • Permission-Based Marketing: Follow GDPR (Europe), CASL (Canadian Anti-Spam Law), and CAN-SPAM Act (U.S.) best practices. Under CAN-SPAM, ensure subscribers have opted to get your newsletter. Provide your company’s physical mailing address and clear unsubscribe options.
  • Segmentation: If you tailor content to different audiences (job role, industry, etc.) send it to separate lists.
  • Send from a recognized name rather than “ABC Widget Company” to avoid spam filters and foster trust.

These ideas can be adapted to different types of businesses and industries.

How to Make a Company Newsletter Interesting

A well-crafted newsletter is a long-term investment in your client relationships. Now that you know what should be included in a business newsletter, you can drive engagement, build trust, and reach your goals.

If you struggle to create standout newsletters, consider my email marketing packages or get a free audit.