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law firms, legal, newsletter advice, newsletter tips, newsletter writing, newsletters, writing a newsletter

What Are Some Legal Newsletter Examples?

Don’t let your legal newsletters disappear in inboxes! If clients miss your messages, you’ll fail to gain leads. Good law firm newsletter examples help you create content that informs and engages clients. It’s part of the process of writing a newsletter for business.

A writer experienced in creating effective legal newsletters can save you time and stress. Consider my email marketing packages or get a free e-newsletter audit.

What is a Law Office Newsletter?

A law office newsletter informs readers about the benefits of your services and expertise, nurturing replies. The ABA reports that about a third (32 percent) of firms they surveyed use email marketing.

Key Considerations for Creating a Law Office Newsletter

Your target audience: understand your ideal clients and their problems and tailor content to resolve them.
Your expertise: Adjust your content based on your practice areas and audience interests. For example, send one offer to personal injury clients and another to estate planning clients.

What Are Some Legal Newsletter Examples?

These legal newsletter samples feature content that promotes their services effectively.

Firm: The Heritage Law Center, LLC
Target audience: existing and potential estate planning clients

The e-newsletter starts with an interesting fact about National Flip-Flop Day before it segues into an offer. This approach anchors the promotion to a relatable event.

A Q&A section, a recent blog post, and ultimately, a brief about late singer and rapper Aaron Carter’s estate follow. The Q&A format shows how an attorney handles certain situations. Celebrity news or speculation about it might not suit your firm. But it can attract interest in “boring” topics like estate planning.

Suggestions for greater engagement:

Add social media icons and contact links at the top.
Separate the back-to-back calls to action at the bottom to avoid confusion. The second one could go near the top.
Align the top images with text blocks and add more white space for better readability.
Add descriptive alt text to images for better accessibility (e.g., beyond “logo” for the logo).
Ensure the featured images connect to estate planning
Change the contrast around the “unsubscribe” link.

Firm: Legacy Care Law Firm at DeBruyckere Law Offices
Audience: estate planning clients and potential clients

This sample law firm newsletter maximizes a one and two-column design to reduce scrolling. The content covers relevant estate planning and elder law topics concisely. It highlights the firm’s services while it teaches readers about the importance of proper planning.

The newsletter header, with tasteful dark green/navy blue and white colors, lends a professional, yet approachable feel.

The footer effectively lists the firm’s addresses, and the QR code ad provides an easy contact option.

Placing social media and contact links near the top could boost click-throughs.

To improve accessibility, they could:

Add descriptive alt text for images, larger text, and higher contrast links.
Write descriptive text for the “click-through” links to boost engagement. Example: “Read more about how to make a legally valid will.”
Add distinct header and link colors and a wider layout to improve readability.

Many of the section headers, however, clarify the structure for screen readers and other adaptive devices.

This well-organized, informative newsletter stays on-brand to connect with clients.

What Are Some of the Best Law Firm Email Newsletter Examples?

There’s no definitive “best” legal newsletter, as the term is open to interpretation. Though the examples above aren’t perfect, they’re effective law firm newsletters. Choose one to follow that aligns with your target audience and practice area.

Legal Newsletter Best Practices

Build email lists ethically with helpful content and resources in exchange for consent to subscribe.
Segment audiences by practice area, client types, and legal needs.
Personalize content based on subscriber interests and past interactions.
Position your firm as a thought leader through insightful content.
Understand your ideal subscriber’s legal interests, struggles, questions, and goals.

Besides keeping data secure, lawyers must follow ethical guidelines like not making false claims, clearly labeling advertisements, keeping client information private, and not using fake reviews or endorsements. Failing to comply can further erode the trust the public has in the legal profession.

To earn trust in their marketing, attorneys must offer their expertise through informative content that doesn’t overtly sell. Legal explanations, analysis, and practical tips in plain English show their knowledge, subtly favoring their skills over self-promotion.

Resources:

Any firm can use these practices to build trust and authority through relevant, personalized content, which keeps clients aware of and interested in your services.

“We’ve placed a lead capturing form that subscribes the viewer automatically to our e-newsletter list once they’ve filled in their details.

Your job as a marketer/firm is to make sure their small effort of sharing email comes back to provide them value through your e-newsletter. Since they are willing to consume the content you provide, make sure the content stands out.”
Martin Gasparian, Owner/Attorney, Maison Law

Nurturing Trust and Clients Through Legal Newsletter Examples

The featured legal newsletter examples show how informative messages reach potential clients. Highlighting your expertise and authority develops trust over time, fostering engagement and replies. Knowing how to create a professional email newsletter or how to write a law firm newsletter helps you build client relationships.

Create high-performing legal e-newsletters quickly with my e-newsletter packages or a free audit.

e-mail newsletters, e-news, e-newsletters, health, healthcare, newsletter advice, newsletter marketing, newsletter tips, newsletter writing, newsletters, online newsletters, writing a newsletter

How Do I Create a Healthcare Newsletter?

Michelle Troutman

An engaging healthcare newsletter not only informs, it also attracts patients.

It balances well-researched, HIPAA-compliant content with a clear format. In my healthcare writing, I use credible research to turn complex terms into plain English.

Crafting a healthcare newsletter requires attention to detail. Simplify the process with free healthcare newsletter templates like this one.

What Are Some of the Best Healthcare Newsletters?

Though there’s no “best” healthcare newsletter, some follow best practices like a clear layout, writing, and design.

Healthcare Newsletter Examples

Loma Linda University Health: A Healthy Tomorrow

Target audience: Loma Linda University Health patients
Content focus: Health maintenance and illness prevention
Expertise: Medical providers’ advice

This e-newsletter features a good example of a themed format; it promotes Heart Month with suitable shades of red throughout.

Its title, “A Healthy Tomorrow,” is one of the more inspiring healthcare newsletter names.

The first article, “Do You Know Your 5 Heart Numbers?,” includes advice from one of their cardiologists, adding credibility. Research suggests odd numbers in article titles gain more attention than those with even numbers.

Below the article, links to a quiz and a related piece inspire responses.

The alternating background colors in the featured items help them “pop” while they stay on theme. The concise email subject line, “Go Red for Heart Health,” stokes curiosity.

Parts that could be improved to enhance appeal:

Placing social media icons at the top to boost clicks.
The section below the third article features two calls to action (CTAs), side-by-side, which can confuse readers. One could be removed or moved to the top.
Reducing the image sizes, especially the top half of the header.
Removing the unnecessary table of contents.

Parsley Health

Target audience: Parsley Health patients
Content focus: health gut issues
Expertise: “Top doctors trained in root-cause resolution medicine.”

Like the prior e-newsletter, with its focus on better gut health, Parsley Health follows a consistent theme.

From the clear email subject line repeated in the headline (“3 tips for gut health”) to the final CTA, the content stays pithy. Together with carefully placed images, it draws readers in.

They gently persuade through statements like “Parsley Health is here to help you understand and heal chronic digestive symptoms.” The tips, video, and copy below expand on the meaning, effectively addressing the buyer’s journey phases.

The two-column format in the middle reduces scrolling. The concise footer text meets anti-spam-compliance guidelines. The Instagram icon could appear at the top to boost clicks. Fewer calls to action could improve focus.

Both newsletters subtly show expertise in ways that boost trust and credibility; they come across as reputable health organizations. The messages hold interest, though they could be shorter to keep readers engaged.

These healthcare email marketing examples highlight targeting content to a certain audience. They’re aimed at patients, especially those with chronic conditions. E-newsletters geared to caregivers or health professionals would advise on patient care.

The healthcare newsletter examples emphasize trust-building — the quality of care affects people’s lives. Healthcare providers of any specialty can foster accuracy and credibility in their e-newsletters through:

Featuring advice from experienced staff
Showing awards won
HIPAA compliance
Reliable data sources

Maintaining trust in healthcare email marketing is hard because you must share helpful health details while properly advertising without sharing private patient information.

Resources:

Knowing how to write a newsletter article can prepare you for writing a business newsletter or how to create a professional email newsletter.

“In the healthcare industry, e-newsletters serve as both promotional material and a means of direct communication that delivers health updates, news, and educational content directly to patient’s mailboxes. This is a direct means of communication which develops trust and loyalty that are critical in providing health care.”
Keran Smith, co-founder and cMo, lyfe marketing

Healthcare newsletters are your lifeline to patients, helping you deliver important information to them, like policy changes and appointment reminders.

Healthcare Email Marketing Compliance and Regulations

Healthcare email marketing must follow data privacy rules like HIPAA, GDPR, CASL, and CAN-SPAM. Legal considerations beyond HIPAA compliance include getting proper consent and offering email opt-in procedures.

Regulations

HIPAA requirements for marketing emails with protected health information (PHI):

Patient authorization
Encryption
Business associate agreements
Easy unsubscribe instructions

GDPR mandates:

Processing personal data for marketing
Data protection principles
Letting patients exercise their data rights

CAN-SPAM: commercial emails must include unsubscribe options, accurate headers, ad identification, and a physical address.

Best Practices:

Get clear consent before sending commercial emails.
Segment communications to send commercial content only to opted-in recipients.
Use encryption and secure processes to protect data privacy and integrity.
Provide clear privacy notices, preference management, and easy opt-out options.
Maintain detailed documentation of data processing activities for compliance.
Ensure marketing emails have accurate headers, subject lines, ad labels, and a physical mailing address.
Honor opt-out requests in ten business days.

Crafting an Interesting Healthcare Newsletter

An attractive design and informative, trustworthy content make a healthcare newsletter readers won’t want to miss. Use these tips to create a newsletter patients can’t wait to read.

Stop stressing over your emails — start enjoying creating them easily — and gain more leads. Get the Easy 5-Step Business E-Newsletter Template.

business communication, business writing, newsletter advice, newsletter tips, newsletter writing, newsletters, writing a newsletter

What Are the Elements of an Effective Business Newsletter?

Michelle Troutman

An effective business newsletter contains a clear format, design, and writing. Yet many business promotion emails don’t follow this best practice, potentially losing sales.

With ten years of experience, I’ve used clear email content and a simple layout to enhance engagement. If you struggle to keep publishing, see my e-newsletter packages or get a free audit.

How Email Marketing Helps Business

Repeat advertising – Consistent e-newsletter marketing builds brand awareness, trust, and customer relationships. Per the Marketing Rule of 7, the average customer must see a message at least seven times before they will buy.
Cheap, competitive advertising: Compared to other marketing channels, it’s among the most affordable. A low-cost email campaign that yields sales can turn a profit.
Easy access to metrics: you may check open, click-through, or response rates quickly to measure your campaigns’ results.
Targeted and personalized messaging: segment your list by customer demographics, behavior, and interests. Emails with personalized subject lines are 26 percent more likely to be opened.”
Direct marketing: Automated email campaigns nurture existing leads through the sales funnel.
Brand loyalty: engaging content keeps readers interested in your offerings, helping you build long-term bonds with them. According to a March 2024 Constant Contact study, the average open rate across all industries is 38 percent.

What is An Effective Business Email Marketing Strategy?

An effective business email marketing strategy includes strong visuals. A young woman in a suit looking at the screen of a large tablet PC showing graphs and charts.

Start by defining your email goals. Do you want to highlight your expertise? Showcase your products or services?

Aligning content to clients’ needs guides them through the sales funnel effectively. Address readers at all stages of the buyer’s journey. Offer educational material for those becoming aware and more in-depth information for readers exploring their options.

Elements of Effective Business Newsletters

Subject Lines

Use clear, concise language
Add power words, numbers, scarcity, or other emotion-evoking methods to attract attention

Example: 5 Little-Known Tax Strategies for Small Businesses

Structure

Follow the AIDA (Attention, Interest, Desire, Action) or inverted pyramid formats. Studies show people read online content in an F-shaped pattern.
Ensure a logical flow: place the most important content at the top
Use sections/headings for easy scanning
Add clear, strategically placed calls to action

Engaging Content

Provide helpful information tailored to your audience’s interests and pain points
Use a conversational, personable tone that aligns with your brand voice. Discover how to write a newsletter article for business. More resources: read Writing a Business Newsletter, How to Create a Professional Email Newsletter, or How to Write a Law Firm Newsletter.
Tell stories to build trust and make content relatable

Example: Share a client success story highlighting your expertise

Personalization

Segment your email list and customize content based on readers’ interests and behaviors.

“To make e-newsletters more appealing to readers, it is important to customize content based on customer preferences, past interactions with them, and their specific requirements. Similarly, you may want to segment your email lists so you can send targeted messages that resonate with different kinds of people within these industries.”
Keran Smith, co-founder and cMo, lyfe marketing

Readability

Ensure accessibility by using descriptive alt-text, proper color contrast, and easy-to-read fonts.

A focused approach — for any business, regardless of the type or size — yields content that connects and inspires action.

What is An Effective Business Email Marketing Template?

The downsides of e-newsletter marketing include the perception that emails are spam and “list fatigue,” when subscribers lose interest in your messages. To minimize these issues, follow these best practices:

Quality: a layout should include mobile-friendly design and accessibility features. Responsive design automatically adapts the layout and content to fit any screen size, ensuring it’s readable on smartphones and tablets.
Template Options:
- Basic Layouts: Simple structures for easy content organization.
- Industry-Specific: Imagery and layouts relevant to your field.
- Multimedia: For videos and interactive content.
- Curated Content: Information culled from various sources.
- Product/Service Showcase: Highlight products, services, and special offers.
- Event Promotion: Designed for upcoming promotions.

3. Text and Visuals: Put the most important information at the top to maximize engagement.

4. Legally-Compliant Footers: Anti-spam laws like CAN-SPAM (U.S.) and GDPR (Europe) ensure responsible email marketing.

Resources:

Many email marketing platforms offer customizable templates for professional, attractive, and on-brand newsletters.

What is a Sample Business Newsletter?

The Ann Arbor SPARK (AAS) e-newsletter follows many of these best practices:

Compelling Headline: Entice readers to open the email.

Instead of their usual headline, “Check out these upcoming events in Ann Arbor!,” AAS could feature an event or a common theme.

Example: 14 Must-Do May Events in the Ann Arbor Area

It copies the headline of one of the feature articles (only cutting and pasting is required 🌝).

An Engaging Content Structure: A clear and concise layout with informative, audience-focused information (e.g., news, testimonials, CTAs).

The clear format, with colorful headings and images separating the events from the features, ignites interest. The events section could be organized into two columns by date to reduce scrolling.

Visual Appeal: Quality images, consistent branding, and readable fonts foster engagement.

The AAS e-newsletter engages well. But larger heading text, descriptive alt-text for images, and more instructive CTAs (beyond “Read More”) could enhance accessibility and interest. The CTA “lead in” text, however, emphasizes the benefits readers can expect well.

The AAS e-newsletter is one of the best newsletter examples for business. It effectively merges a clear layout with impactful visuals to form a must-read message.

Effortless Business E-Newsletter Creation

Making a newsletter without proper tools is like baking a cake from scratch — it’s time-consuming. With the elements of an effective business newsletter, you can create your own faster.

If you’re unsure where to start or lack time, explore my e-newsletter package s or get a free audit.

business, newsletter advice, newsletter templates, newsletter writing, newsletters, writing a newsletter

How Do You Write a Company Newsletter for Clients?

Michelle Troutman

Do your clients forget about you between projects? Your communication strategy could be the culprit. A company newsletter builds strong customer relationships and reminds them about your services.

For a decade, I’ve created effective company newsletters for service providers. My e-newsletter marketing packages help you publish a newsletter and a free audit shows how to improve one.

What is a Company Newsletter?

Company newsletters share news, events, and other items of interest with employees and clients. They help businesses:

1. Promote their brands and thought leadership
2. Share industry insights
3. Showcase company culture and values
4. Highlight client success stories
5. Nurture leads and sales

Internal vs. External Company Newsletters

An internal newsletter for employees contains information that will help them in and outside of work. News, events, employee initiatives, and profiles build teamwork and morale.

Business-to-consumer and business-to-business newsletters feature news, information, and offers to attract and retain clients.

How Do You Write a Company Newsletter?

Your content is the heart of your newsletter; the bones of its structure hold it together.

How to Write a Newsletter for a Company

To craft an effective company newsletter, follow AIDA: Attention, Interest, Desire, and Action.

Attention: Place the most compelling elements, like a catchy subject line or headline, at the top. Use power words, numbers, emojis, news, or scarcity (“This Friday Only”) to spark curiosity. Add preview text that builds on the headline and hints at what’s inside.

Interest: When you’ve caught attention, the challenge is to sustain interest. As HubSpot suggests, build relevance by ensuring your content aligns with your newsletter’s purpose. Keep readers engaged with intriguing facts, quotes, or questions. Use relevant visuals and personalize your content to match subscribers’ interests.

Desire: Show the usefulness of your products or services. Highlight benefits and solutions, building desire for your offerings.

Action: This is your newsletter’s ultimate goal. Add a clear, persuasive, and eye-catching call-to-action (CTA), such as a sentence or button that links to your website or landing page. Use action verbs and focus on what readers will gain by clicking, like reading more, buying, or registering.

For more tips, learn how to write a newsletter article for business. It can prepare you for writing a business newsletter. It’s all part of how to write a company newsletter. Suitable writing styles can also vary by industry. Learn how to create a professional email newsletter or how to write a law firm newsletter (with company newsletter examples).

More Resources:

SendGrid’s 37 email marketing tips for 2024 highlight proper email authentication standards like SPF, DKIM, and DMARC to improve deliverability.

Base your topics on your business goals and your content marketing strategy. Your subject matter may vary based on whether you want to raise awareness, gain leads, or engage customers.

Examples:

Brand awareness: “What is” articles that explain products or services. Example: “What is a good way to invest for retirement?”
Lead-generation: Events or offers that require a sign-up. Example: Income Tax Deduction Webinar.
Client engagement: Quizzes, feedback requests, or reviews.

Without interesting content, your e-newsletter could lose subscribers. But creating eye-catching content doesn’t have to be hard or time-consuming. Effective company newsletters can increase brand awareness and keep customers loyal.

These strategies are adaptable to different business types or industries.

“Use content from your blog, whitepapers, or case studies. Summarize or update this content for your e-newsletters, saving time on creating new material from scratch.”
George Petropoulos, founder, Inoriseo

The Letterhead blog states that repurposing content into email newsletters provides “time-saving benefits” and helps get “more value from the content you’ve already created.”

What Are Some Good Company Newsletter Ideas?

What is a Company Newsletter Template?

A visually appealing newsletter layout features one or two columns or a mix of both.

For example, the Easy 5-Step Business E-Newsletter Template leaves room for your logo, your social icons, feature articles, and a call-to-action. It also guides you on creating a GDPR or CAN-SPAM-compliant footer (clear opt-out links, accurate sender information, etc.).

Structured to match how people read newsletters, it maintains interest from start to finish.

Whichever template you use, adapt it with your branding and content to attract and hold attention.

How Do You Write a Company Newsletter for Clients?

As shown, clear, specific, and unique details help your messages stand out. You don’t need to deliver lots of information; a simple, fluid design eases reading and scanning.

Save time, boost engagement, and gain business with a clear e-newsletter format. Get the Easy 5-Step Business E-Newsletter Template today!

newsletter advice, newsletter tips, newsletter writing, newsletters, professional services firms, professional writing, writing a newsletter

What is a Professional Newsletter Format?

Michelle Troutman

An attention-grabbing professional newsletter format goes beyond words. It reflects your image and holds interest effectively, building brand recognition and results.

If you struggle with writing and design, the Easy Five-Step Business E-Newsletter Template simplifies the process. The clear structure guides you to create polished, eye-catching newsletters quickly.

How Do You Make a Professional Newsletter?

Tailor the format to your content goals and target audience’s needs and interests. Integrate your e-newsletter content with social media, blog posts, or other existing material. Repurpose it with backlinks, takeaways, or infographics.

Especially for shorter content (500 words or fewer), as Fenwick suggests, a single-column layout eases reading and creation. Responsive design aids a seamless, user-friendly experience across devices, including smartphones. Optimize the layout, content hierarchy, and calls to action.

Well-designed newsletters enhance readability and brand recognition, boosting open and click-through rates.

Test different designs to see what clicks with your audience. For accessibility, structure headings and content logically, offer descriptive “alt text” for images and hyperlinks, and ensure enough color contrast. Indiegraf offers some helpful newsletter design best practices.

The key elements of a professional newsletter format include:

1. The Header: The top section with your branding.
2. The Body: Your main article, featured sections, and a call to action.
3. The Footer: A CAN-SPAM, CASL, or GDPR-compliant ending.

These principles can be adapted to different industries or business types.

Once you’ve decided on the basic layout and content, you can tackle writing a newsletter for business. Knowing how to write a newsletter article for business could also enrich your content.

“Professional services firms can write e-newsletters faster using templates and content calendars. For example, pre-designed templates streamline the layout process, while content calendars ensure timely and relevant topics are covered. This structured approach allows firms to focus on crafting compelling messages rather than formatting.

By consistently delivering valuable insights and industry updates, firms can engage clients effectively and demonstrate expertise. This efficiency not only saves time but also helps in building stronger client relationships and attracting new business through consistent communication.”
Brenton Thomas, Founder & CEO, Twibi Agency

What is a Free Professional Newsletter Format?

Free and paid email marketing platforms (ESPs) offer professional newsletter templates.

Regardless of your skills, their templates let you add text, links, and images to suit your taste. Many also let you choose industry-specific designs.

Assembling an attractive newsletter can be time-consuming. ESPs might not guide you step-by-step or show where to place the content to catch eyes. But as you learn, the process becomes easier.

Even with a template, it’s not always clear where to put the content. If you waste time guessing, the Easy 5-Step Business E-Newsletter Template shows you what to add and where.

Professional Newsletter Format Expertise Spotlight: Financial Brands

Ellevest’s What the Elle? Money Newsletter :”For Women, by Women”

This easy-to-read and scroll single-column newsletter’s copy, format, and design enhances engagement.

Short headlines draw readers in, starting with the warm welcome note that subtly highlights their financial plans.

The footer includes industry-appropriate disclaimers and complies with CAN-SPAM rules. It also reinforces trust, as does the company’s SEC designation.

The soothing earth tones augment the overall impact. Ellevest could add stronger CTAs near the top and bottom, with more descriptive text like “Learn why a financial plan helps every woman build wealth.”

“Yes” or “no” questions aren’t always effective in CTAs. The bottom CTA lead-in copy could work better as a statement.

The CTAs, links, and requests for replies encourage clicks while letting Ellevest learn more about its readers.

“What the Elle?” exemplifies the essentials of a lead-converting e-newsletter tailored to audience interests and pain points.

Fin (published by Plaid)

The Fin newsletter exemplifies a captivating newsletter design. With minimal elements, namely the header and bold headings, every statement stands out. Though it’s sent by Plaid, no colors clash. The dark blue header bar conveys cool professionalism and trust.

A single concept works throughout: one column, one header, an article, one CTA, and one footer. The CTA rhymes (a favorite technique of mine). It echoes the subject line effectively. The bottom trio of links adds interest, while the simple footer design is appealing.

Fin could add contact and social media icons to the top and bottom. More details about their expertise could also boost their credibility.

This e-newsletter shows how a little clear content goes a long way in keeping readers focused and informed.

How to Make a Professional Newsletter

An effective professional newsletter format can be simple. A clear structure guides readers through the content. Combined with clear writing and design, it forms an eye-catching e-newsletter.

Knowing how to create a professional email newsletter or how to write a law firm newsletter can enhance your emails. It’s all part of learning how to make a newsletter look professional.

Remove the guesswork from your e-newsletter writing, design, and formatting. Create a professional newsletter quickly that will wow your subscribers and keep them reading. Stop agonizing over your newsletters and start enjoying creating them faster.

Get the Easy 5-Step Business E-Newsletter Template.