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health, healthcare, newsletter advice, newsletter tips, newsletters, online newsletters

What Are The Best Health and Wellness Newsletters?

The best health and wellness newsletters feature accurate and informative content from credible sources. A trustworthy, well-written health e-newsletter requires attention to detail. It avoids unfounded claims, separates facts from opinions, and shows information sources clearly.

As a health writer, I turn technical terms into easy-to-read language. If you struggle to create a newsletter everyone can understand, consider my e-newsletter packages or get a free audit.

What Are The Best Health and Wellness Newsletters?

The top health newsletters for consumers are trustworthy and informative. The World Health Organization (WHO) and Harvard Health Publishing create some of the most acclaimed emails. Among the best free healthcare newsletters, many lesser-known options are equally noteworthy.

Let’s explore some providers’ emails, including their focuses, audiences, and unique value propositions.

What Are Some Health Newsletter Examples?

DFD Russell Medical Centers Newsletter

Focus area: healthy living and maintaining good health
Target market: Middle-aged and older adults
Unique value proposition: practical tips for healthy living (implied from the content and the bottom tagline)

Each e-newsletter features a simple format and clear content on disease prevention.

The advice is based on well-known medical expertise and principles. Possibly to appeal to short attention spans, it lacks depth, and much of it is generic.

Trustworthy content establishes credibility. DFD could quote experienced staff members and link back to data sources to add credibility. They try to convey it through showing awards from The Health Resources and Services Administration.

The single-column format features graphics, distinct headlines, and white space for breathing room. Their appealing logo could be smaller. The pastel color scheme adds a sense of lightness throughout.

To improve accessibility, a few elements could be added or enhanced:

“alt-text” could be added to the image descriptions.
colors that contrast better could fill the call-to-action buttons.
the text size could be larger and in a sans-serif font.
the recipe image header could be removed in favor of a text heading.

To comply with CAN-SPAM laws, the main physical location of the center could be added to the footer. Other improvements include more persuasive CTA text and adding social media/website icons to the top to boost clicks.

This attractive e-newsletter promotes healthy living effectively. As light reading, it likely engages its audience.

SESAME

Focus area: healthcare screenings and events
Target market: patients looking for low-cost same-day care with certified providers
Unique value proposition: Affordable, quality care

This short email stays on brand throughout, highlighting SESAME’s affordable care options. It features a blog, seasonal topics, and links to related care. The clear call-to-action promotes low-cost doctor visits: “pay half, be whole.”

The design scheme uses only a few colors. Few newsletters place calls to action at the top. SESAME provides an effective example. To maximize where readers tend to look, they could move it more toward the top left.

There are a few opportunities to boost engagement. For instance, the final CTA text could be clearer and more interesting, suggesting readers discover how to save.

To build trust and credibility, the content could feature less style and more substance, through providers’ advice or patient success stories. This content can sometimes sell as well, and work alongside persuasive copy. Placing a second social media icon bar could entice more clicks.

The e-blast effectively promotes SESAME’s unique value proposition of low-cost access to healthcare.

What Are Some Health and Wellness Newsletter Ideas?

The newsletters above offer good examples of potential topics. Some health newsletter topics for certain niches that are adaptable to related sectors:

Nutrition

9 Signs of Common Nutrient Deficiencies
What Are The 7 Types of Nutrition?
How to Eat a Balanced Diet

Mental Health

7 Quick Ways to Calm Anxiety
9 Mental Health Myths Debunked
How to Talk to a Child About an Addiction

Preventive Care

Are Your Health Screenings Current?
Preventive Care: What’s Free and What’s Not
The Differences Between Wellness and Preventive Care

Possible regular columns for these topics:

Q&A with experts
upcoming health classes
healthful recipes

Informative content is crucial for effective health and wellness newsletters that enhance readers’ knowledge and decision-making. Research has found newsletters can influence readers’ health knowledge, attitudes, and motivation, and affect changes in their behavior.

“Exclusive offers through discounts or packages on health care services such as professional consultations should be highlighted or introduce new services so that customers will become curious enough to explore them further.”
keran smith, co-founder and cmo, lyfe marketing

Writing a Health and Wellness Newsletter

Engaging healthcare newsletters balance well-researched, HIPAA-compliant content with a reader-friendly format and tone. They also use credible information and follow privacy guidelines.

To prevent potential claims, add a disclaimer stating the information isn’t medical advice. Also, avoid false advertising claims and when using secondary sources, respect intellectual property rights.

Misinformation, bias, and unsubstantiated claims abound online. Verify the accuracy and objectivity of information sources. Reliable sources include government websites like the Centers for Disease Control and Prevention, National Institutes of Health, and MedlinePlus.

When citing data, use the most up-to-date and authoritative primary sources like peer-reviewed journal articles and data from reputable organizations. Include complete citation details like authors, titles, publication dates, and website links. Quote or summarize the information precisely to give credit and maintain reliability.

Knowing how to write a newsletter article can prepare you for writing a business newsletter or how to create a professional email newsletter.

The Best Health and Wellness Newsletters Feature Engaging Content

Professionals’ and patients’ experiences enhance the best health and wellness newsletters. This unique advice also builds trust and credibility and helps them stand out.

If crafting an engaging health newsletter takes too much time, consider my e-newsletter packages or get a free audit.

newsletter advice, newsletter templates, newsletter tips, newsletters, online newsletters, professional services firms

Where Can I Download a Professional Services Newsletter Template for Free?

Michelle Troutman

The right professional services newsletter template shows your thought leadership and attracts clients. Based on my experience, my free professional services newsletter template can “wow” your subscribers and keep them reading.

What is a Professional Services Newsletter Template Example?

A professional newsletter template serves as a starting point. Combined with your overall marketing strategy, it lets you craft messages people want to read.

Professional Services E-Newsletter Best Practices

A clear structure – Regardless of your industry, a professional services firm e-newsletter template lets you organize your text and design elements for easy reading.
Attractive subject lines. Five essential elements:

News or timeliness
Relevance to the audience and the content (industry terms, targeted keywords, etc.)
Clarity
- active verbs
- conciseness
- strong syntax (word placement)
Personalization (e.g., “John, save 25% on widgets this week”) or an appeal to “you” or “your”
Power wo rds (including trigrams), psychological triggers, or other emotion-evoking specifics

A clear call to action – ask readers to contact you for a free consultation, download a guide, or visit your blog. Describe what they’ll get. Use formulas like V-O-U (verb-offer-urgency) for clickable frameworks.
A privacy-compliant footer: add information that complies with CAN-SPAM (U.S.), CASL (Canadian Anti-Spam Legislation), and GDPR laws (Europe). Per the CAN-SPAM Act, you must place your physical mailing address and unsubscribe options. To comply with regulations and avoid being marked as spam, HubSpot suggests your subscribers must “opt-in” or give their permission.
Compelling body copy – Informative content fosters engagement. Learn how to write a newsletter article for business. Once you’re familiar with the basics, you can handle writing a business newsletter or learn how to create a professional email newsletter. If you offer legal services, discover how to write a law firm newsletter.

A/B Testing: Compare different elements, like headlines or calls to action, to see what connects most with your audience. Test these and other elements through analyzing responses and click-through rates.

Research shows that people read emails left to right in an F-shape, focusing on the top and left side. To suit scanners and skimmers, place the most important content at the top.

Informative and useful content keeps clients reading and forms bonds with them over time. Effective newsletters can boost awareness and increase interest in your products or services.

“What makes e-newsletters unique is their ability to create bonds with clients. By providing ongoing content that reflects clients’ needs and lives, companies demonstrate their long-term commitment to well-being and professional development. As a result of this recurring touchpoint engagement loop, clients feel visible, heard, and valued.”
michael kiel, founder, boat planet

What is a Good Professional Services Newsletter Free Template?

A basic professional services firms newsletter template layout features one column throughout.

“Plug and play” formats help you add images, text, and links without programming or design knowledge. They also let you change colors, images, and text to suit your tastes and brand identity.

Responsive design is crucial for ensuring e-newsletters can accessed on small screens. As beehiiv reports, over 60 percent of emails are now opened on mobile devices. Non-responsive e-newsletters look smaller, making them harder to read on tablets and smartphones.

Customizing a professional services firms e-newsletter template blends it in with your existing branding, like your website and any print materials.

Platforms like MailChimp and Convertkit offer free accounts with customizable templates by audience, industry, or subject matter. They also offer mobile-friendly designs.

MailChimp is popular with many service providers, however, it’s not the most user-friendly for beginners. Convertkit (aka Kit) is a preferred alternative, especially with marketers. Web-based formats, like those beehiiv and Substack offer, are also easy to set up and send.

Free templates could have limited options for customization and the number of subscribers they will allow before you must upgrade to a paid platform.

Maximizing a Professional Services Firms Newsletter Template for Engagement

Research shows people read newsletters in an F-pattern, focusing mainly on the top left side. Place the most important elements (your logo and CTA, social links, etc.), near the top; repeating the social links at the bottom encourages clicks. Interesting content, with relevant calls to action, keeps focus throughout. Using these practices, I’ve secured newsletter click-through rates for my clients above industry standards.

Free templates sometimes offer fewer features than paid options. When you choose a free professional services e-newsletter template, ensure the provider has a strong security track record and clear data privacy policies.

Also, look beyond a fancy design. Choose templates with clean code, mobile-friendly design, and accessibility features for easy reading.

How Free Professional Services Newsletter Templates Simplify Email Creation

Templates save time creating messages that convert readers into buyers.

If you’re tired of the guesswork, consider using a free professional services newsletter template. The Easy 5-Step Business E-Newsletter Template shows what to add and where for maximum engagement. Use it to create e-newsletters your audience will love. It features customizable HTML templates, including one for MailChimp.

newsletter advice, newsletter tips, newsletter writing, newsletters, professional services firms, professional writing, writing a newsletter

What is a Professional Newsletter Format?

Michelle Troutman

An attention-grabbing professional newsletter format goes beyond words. It reflects your image and holds interest effectively, building brand recognition and results.

If you struggle with writing and design, the Easy Five-Step Business E-Newsletter Template simplifies the process. The clear structure guides you to create polished, eye-catching newsletters quickly.

How Do You Make a Professional Newsletter?

Tailor the format to your content goals and target audience’s needs and interests. Integrate your e-newsletter content with social media, blog posts, or other existing material. Repurpose it with backlinks, takeaways, or infographics.

Especially for shorter content (500 words or fewer), as Fenwick suggests, a single-column layout eases reading and creation. Responsive design aids a seamless, user-friendly experience across devices, including smartphones. Optimize the layout, content hierarchy, and calls to action.

Well-designed newsletters enhance readability and brand recognition, boosting open and click-through rates.

Test different designs to see what clicks with your audience. For accessibility, structure headings and content logically, offer descriptive “alt text” for images and hyperlinks, and ensure enough color contrast. Indiegraf offers some helpful newsletter design best practices.

The key elements of a professional newsletter format include:

1. The Header: The top section with your branding.
2. The Body: Your main article, featured sections, and a call to action.
3. The Footer: A CAN-SPAM, CASL, or GDPR-compliant ending.

These principles can be adapted to different industries or business types.

Once you’ve decided on the basic layout and content, you can tackle writing a newsletter for business. Knowing how to write a newsletter article for business could also enrich your content.

“Professional services firms can write e-newsletters faster using templates and content calendars. For example, pre-designed templates streamline the layout process, while content calendars ensure timely and relevant topics are covered. This structured approach allows firms to focus on crafting compelling messages rather than formatting.

By consistently delivering valuable insights and industry updates, firms can engage clients effectively and demonstrate expertise. This efficiency not only saves time but also helps in building stronger client relationships and attracting new business through consistent communication.”
Brenton Thomas, Founder & CEO, Twibi Agency

What is a Free Professional Newsletter Format?

Free and paid email marketing platforms (ESPs) offer professional newsletter templates.

Regardless of your skills, their templates let you add text, links, and images to suit your taste. Many also let you choose industry-specific designs.

Assembling an attractive newsletter can be time-consuming. ESPs might not guide you step-by-step or show where to place the content to catch eyes. But as you learn, the process becomes easier.

Even with a template, it’s not always clear where to put the content. If you waste time guessing, the Easy 5-Step Business E-Newsletter Template shows you what to add and where.

Professional Newsletter Format Expertise Spotlight: Financial Brands

Ellevest’s What the Elle? Money Newsletter :”For Women, by Women”

This easy-to-read and scroll single-column newsletter’s copy, format, and design enhances engagement.

Short headlines draw readers in, starting with the warm welcome note that subtly highlights their financial plans.

The footer includes industry-appropriate disclaimers and complies with CAN-SPAM rules. It also reinforces trust, as does the company’s SEC designation.

The soothing earth tones augment the overall impact. Ellevest could add stronger CTAs near the top and bottom, with more descriptive text like “Learn why a financial plan helps every woman build wealth.”

“Yes” or “no” questions aren’t always effective in CTAs. The bottom CTA lead-in copy could work better as a statement.

The CTAs, links, and requests for replies encourage clicks while letting Ellevest learn more about its readers.

“What the Elle?” exemplifies the essentials of a lead-converting e-newsletter tailored to audience interests and pain points.

Fin (published by Plaid)

The Fin newsletter exemplifies a captivating newsletter design. With minimal elements, namely the header and bold headings, every statement stands out. Though it’s sent by Plaid, no colors clash. The dark blue header bar conveys cool professionalism and trust.

A single concept works throughout: one column, one header, an article, one CTA, and one footer. The CTA rhymes (a favorite technique of mine). It echoes the subject line effectively. The bottom trio of links adds interest, while the simple footer design is appealing.

Fin could add contact and social media icons to the top and bottom. More details about their expertise could also boost their credibility.

This e-newsletter shows how a little clear content goes a long way in keeping readers focused and informed.

How to Make a Professional Newsletter

An effective professional newsletter format can be simple. A clear structure guides readers through the content. Combined with clear writing and design, it forms an eye-catching e-newsletter.

Knowing how to create a professional email newsletter or how to write a law firm newsletter can enhance your emails. It’s all part of learning how to make a newsletter look professional.

Remove the guesswork from your e-newsletter writing, design, and formatting. Create a professional newsletter quickly that will wow your subscribers and keep them reading. Stop agonizing over your newsletters and start enjoying creating them faster.

Get the Easy 5-Step Business E-Newsletter Template.

business, email newsletters, enews, enewsletters, newsletter advice, newsletter tips, newsletters, online newsletters

What Should Be Included in a Business Newsletter?

Michelle Troutman

The question, “What should be included in a business newsletter?” can be hard to answer. The many possibilities toughen decision-making. But it’s possible to save time while you create engaging content that shows your expertise.

If you struggle to make newsletters that set your business apart, consider my email marketing packages or get a free audit.

What Business Newsletter Content Should You Include?

Good topics suit your business and content goals. You can inform potential clients about your products or services. You may also reuse or reframe social media posts, blog posts, or press releases.

Newsletter Ideas for Business Based on Your Goals

What are your customers’ problems? What keeps them awake? Relieve their pain through stories, quotes, or advice.

Brand awareness: Share your company culture through a video or a personal story. Promote a grand opening or an annual sale.
Lead-generation: Offer resources like ebooks, checklists or guides, free trials, or webinars; add “how-to”s or tips.
Planning: Creating a content calendar maintains consistency, aligning your content with your marketing goals.

How Do You Make a Company Newsletter Interesting?

Match your content to each buyer’s journey stage (awareness, consideration, decision-making).

Eye-tracking studies show people read online in an F-shaped pattern, focusing on the top and left side. A good outline for informational text follows the AIDA format (attention-interest-desire-action). Another option is an inverted pyramid with a one-column layout, placing the most important information at the top. It aids skimming and scrolling on all devices.

Crafting Engaging Business Newsletter Topics

Enticing Headlines: Write headlines that spark interest. Refine them based on A/B tests in blog or social media posts first. Use strong verbs, numbers, and benefit-driven language.
Engaging Preview Text: Provide a concise, compelling content summary in 150 or fewer characters.
Visual Appeal: Add clear images, infographics, or videos to break up text and enhance readability.

What Should Be Included in a Business Newsletter – Content Examples

Maximize Trends: With Google’s AMP technology, you can make emails interactive through polls, games, or forms to boost engagement and gather data.

Predictive personalization lets businesses tailor emails based on reader behavior and preferences. You can promote products or services based on recent buying patterns.

Example: a coupon for a discount on investment planning after an initial consultation.

Content curation: using AI or other platforms helps you highlight topics efficiently. Personalize the content based on readers’ preferences.

“One effective strategy I’ve implemented is leveraging content repurposing. By repurposing existing blog posts, case studies, or industry insights into digestible newsletter formats, you can streamline the creation process while delivering valuable content to your audience.”
Gustav Nicholson, editor, Ampifire

How Do You Write a Business Newsletter?

Experts suggest e-newsletters should be 300 words or fewer to accommodate short attention spans. Many newsletters are slightly longer, at an average of 500 to 700 words.

How to Write a Business Newsletter

Key parts to write:

Headlines: Make a statement. Example: People are overdosing on coffee ☕️ (Touristy)
Compelling Body Copy: Write clear and informative articles, drawing on your experience; highlight a tip, a blog post, or an offer.
Clear calls-to-action: Tell readers what you want them to do and emphasize what they’ll get. Should they visit a link for more information, download a checklist, or register for a webinar? Example: “Teach yourself all the tools and techniques you need to support your mental health” (Calm; Calm Down e-newsletter)

For e-newsletter content writing tips, explore Writing a Business Newsletter. Learn How to Write a Newsletter Article for Business, How to Write a Professional Services Newsletter, or How to Write a Law Firm Newsletter.

What Are Corporate Newsletter Best Practices?

Keep a regular publishing schedule. Choose optimal sending times based on your audience demographics.

Set expectations on your “Subscribe” page. Tell potential subscribers what to expect in each issue and how often you will send it.
Use email platforms like MailChimp or Constant Contact for mobile-friendly designs.
Accessibility: Add clear “alt text” for images, text instead of graphics, and follow Web Content Accessibility Guidelines. Use complementary colors and sans serif fonts (12 to 16 points).

Monitor and Analyze Results: Track open rates, click-through rates, and unsubscribes. Use this data to refine your strategy and deliver interesting content. MailChimp reports that the average business e-newsletter open rate is about 37 percent.

A/B Testing: It’s sometimes limited in its scope. Consider factors like audience demographics and sample sizes when you assess the results. GetResponse suggests you follow data, not your gut feelings.

Permission-Based Marketing: Follow GDPR (Europe), CASL (Canadian Anti-Spam Law), and CAN-SPAM Act (U.S.) best practices. Under CAN-SPAM, ensure subscribers have opted to get your newsletter. Provide your company’s physical mailing address and clear unsubscribe options.
Segmentation: If you tailor content to different audiences (job role, industry, etc.) send it to separate lists.
Send from a recognized name rather than “ABC Widget Company” to avoid spam filters and foster trust.

These ideas can be adapted to different types of businesses and industries.

How to Make a Company Newsletter Interesting

A well-crafted newsletter is a long-term investment in your client relationships. Now that you know what should be included in a business newsletter, you can drive engagement, build trust, and reach your goals.

If you struggle to create standout newsletters, consider my email marketing packages or get a free audit.

law firms, legal, newsletter advice, newsletter tips, newsletter writing, newsletters, writing a newsletter

What Are Some Law Firm Newsletter Topics?

Michelle Troutman

While you search for law firm newsletter topics, do you feel stuck? Do you fear the well is running dry? With some inspiration, creating an idea bank or content calendar is easier than it seems.

Through my experience creating law firm e-newsletters, I’ve found content that engages clients. If you struggle with your law firm newsletter, consider my email marketing packages or get a free audit.

What Are Some Ideas for Effective Law Firm Newsletters?

Common Legal Newsletter Topics

News and Events: Share firm news (new hires, promotions, job listings, etc.); law changes; upcoming events
- Industry Updates and Trends: Summarize and give insights on practice area news.
- Community Involvement: Show your values: highlight your firm’s community initiatives or charitable causes.
- Curate Content: Link to industry news with short write-ups. I search reputable sources like Google News to find up-to-date content that suits my client’s audience’s needs. Credible sources have a long-term reputation for reliable reporting practices (e.g., The Wall Street Journal).
Client Success Stories (with permission): Show successful case outcomes (anonymize them, if necessary) to build trust and highlight your expertise.
FAQs and Legal Q&A: Answer common questions to establish yourself as a knowledgeable resource.
Legal Tips and Quick Guides: Offer practical takeaways and downloadable resources to increase engagement.
Behind-the-Scenes/Human Interest Stories: Feature client accounts or for a personal touch, your public-facing team members.
Facts and Statistics: A Heritage Law Firm e-newsletter featured facts about how ancient Egyptians created estate plans more than 3,000 years ago. Trivia attracts interest and sets the stage for the rest of your content.
Existing Content: Include your recent blog and social media posts, press release news, or video clips.
Interact: Add polls or quizzes about legal topics to boost engagement and gather audience data.

“Listicles can be a fun and informative addition to internet newsletters for lawyers. A listicle presents content in a numbered list format and has become an increasingly popular way to share information in the digital age.”
tim absalikov, founder and ceo, lasting trend

Law Firm Newsletter Topics: Less Common Law Firm Newsletter Content Ideas

Book Reviews or Recommendations: Cover relevant legal books or resources of interest to your audience
Legal Humor: Add appropriate wit that highlights your expertise.
Thought Leadership:
- opinions
- podcasts/videocasts
- articles
Seasonal or Holiday Content: Create seasonal greetings or content with a legal twist for year-round connections. Example: a blog post about “I love you” wills around Valentine’s Day.

To keep a steady stream of legal email marketing ideas, create a 3 to 12-month content calendar. Align topics by theme or type with your newsletter schedule. Combine newsletter topics with other marketing content like blogs or direct mail for a unified look and feel. A content calendar adds structure and aligns your newsletter with your overall marketing for a greater impact.

Knowing how to write a newsletter article can prepare you for writing a newsletter for business. Once you’re familiar with the basics, learn how to create a professional email newsletter or how to write a law firm newsletter.

“If you’re responsible for creating your firm’s online content, one of the best and easiest ways to do it faster is to use one of the AI tools readily available today. I’m not suggesting you use AI to do the work for you, but it can be leveraged to help you with your writing.

Using AI to generate ideas for content is an easy way to speed up the process. By using specific prompts, AI like ChatGPT effectively becomes your personal assistant, digging up information you can use to identify and predict trending topics. Targeting the right audience is the key to engaging and winning new clients.

Another way to use AI is to help you kick-start content you are having trouble getting started on. Sometimes just a little bit of input from AI can help to spark an idea. Then, all you have to do is run with it!”
Sofia Perez, Content Manager & Owner, Character Counter

Legal Firm Email Marketing Ideas Made Easier

If you write regular columns, finding law firm newsletter topics for them can be easy and fun. You can tie them to seasonal events like Valentine’s Day or National Elder Law Month. Reusing existing content also reduces the pressure to find new law firm newsletter ideas and helps you avoid running out.

Save time and stress less over your law firm newsletter with my email marketing packages or get a free audit.