Category: newsletter advice

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Healthcare Email Marketing: Best E-Newsletters

In my newsletter, I discussed the aspects of effective emails — check out these examples that follow healthcare email marketing best practices, with good design and writing.

DISCLAIMER: I’m not affiliated with any of these sites. I like their content, and present it for educational purposes only for better healthcare email marketing.

1. MaineGeneral HealtheMatters – They present their information in a visually appealing way while projecting a positive image of their organization to build trust to keep patients and get donations. Donors can give money with one simple, easy-to-find click.

2. MaineHealth Health Matters e-Newsletter – MaineHealth’s engaging e-newsletter truly informs, with healthful recipes, links to health tips and videos, and news everyone can use.

3. Consumers for Affordable Health Care (CAHC) – The weekly Coffee CAHC e-newsletter covers federal and state policy news about health care.  It’s distressing, though, how much it has become politicized and how divisive the issue of access to affordable health care has become.  Aside from the political issues, I applaud the informative information, and they make great use of subheadings throughout to break up the different sections.

Are you getting enough leads and revenue from your newsletter?  If not, contact me for a free e-news audit today!

What do you think?  Do you have any great newsletters to share here?

Published November 6, 2018

business communication, business writing, newsletter advice, newsletter marketing, newsletter tips, newsletter writing, newsletters, writing a newsletter

5 Ways a Newsletter Can Boost Your Business Revenue

1. Track your results – Email marketing services (MailChimp, Constant Contact, etc.) let you assess how your messages reach your customers, so you can find out what works and what doesn’t work — whether it’s your subject lines, design, or content — to help you increase your earnings.

2. Build connections – You can control the image you present, which is important for connecting with people and building trust with them to boost your earnings. People can see you as an expert in your field, and if you present them with useful information, your customers will likely share your newsletter with others, which can lead to greater visibility and profits.

3. Content choices – Announcements help you notify people about incentives you offer (such as discounts and coupons); you can also include “how-to” articles that tie into products and services, and upcoming events and news, among other information, to connect with people. Nielsen Norman Group newsletter studies have shown that these types of emails work well to connect with subscribers.

4. Tell stories for $$$ – “Storytelling” is a popular form of content marketing, especially among nonprofits. Nonprofits can include stories about how donors’ donations have made the world a better place — an essential tenet of the “Domain Formula” for print newsletters, which has been proven to be effective for increasing donations. Businesses can highlight how their products or services have benefited customers, and businesses and nonprofits can build emotional connections with people through stories about why their organizations were founded.

5. High ROI – According to a 2015 report by the Direct Marketing Association, marketers could expect a return of $44.25 for every $1.00 they invested in email marketing. An e-newsletter eliminates postage and printing costs; many email marketing platforms charge a low monthly fee (others, such as MailChimp, are free) to send copies to multiple subscribers.

Want to create your own newsletter or don’t know what to do with the one you have? Explore my lead-generating newsletter writing packages.

The Classy Writing Blog

E-Newsletter Examples: Professional Services Firms

“Some e-newsletter examples in the accounting and real estate realms that effectively sell readers on their services….” Read more.

Quotes

“Your newsletter subscribers are usually your most loyal customers and fans, so it’s important to treat them better than the more fickle audience on social networks. Obviously, having enhanced content in the newsletter is one way of doing so. But you should also make sure to send out the newsletter announcing, say, sales or new products before tweeting such news.” ~ Jakob Nielsen, E-Mail Newsletters: Increasing Usability

“Giving your donor just one thing to consider in your newsletter rather than, say, 10 things (you see that a lot) might be a welcome relief.” ~ Tom Ahern

business communication, business writing, e-mail newsletters, e-news, e-newsletters, electronic newsletters, email announcements, email blasts, email newsletters, enews, enewsletters, newsletter advice, newsletter tips, newsletters, online newsletters, professional services firms

E-Newsletter Examples: Professional Services Firms

Below are some professional services firms’ e-newsletter examples (accounting and real estate) realms that effectively sell readers on their services.

DISCLAIMER: I’m not affiliated with these businesses. I admire their newsletters, and present them for educational purposes only.

1. Heal Accounting: Heal gives a great, brief summary of news that can affect readers in each email, with a link to the longer newsletter at their website. This works well to drive traffic. Links to feature articles appear at the top of the page. They also offer Tax Tips. They use headings and links well to break up the text for easy scanning. A helpful list of tax due dates for each month appears at the bottom.

2. Horne CPAs and Business Advisors: I love the headlines, the content, and the brevity in this e-newsletter which promotes executive partner Joey Havens’ blog posts. Joey wants us to be better, so it’s not about accounting. One recent email subject line that promoted a humorous, well-written blog post: “Storytelling Works Better Than Viagra.” The email teased people to read the post with a short preview and links at the top and bottom to read more. Each eblast features a thought-provoking story based on real life events with a message.

3. Art of Living by Sotheby’s International Realty: Each issue looks like a mini electronic magazine, with enticing photos of properties priced with a few more zeros at the end than many of us can afford. A short sentence below invites us to tour or read more about European-inspired mansions in the southern Midwest, ocean-front hideaways in the West, and luxurious lofts, estates, and town homes country-wide. Trending listings and Instagram posts round out the highlights. The subject lines could be a little shorter — I suggest they stick to one, rather than two, topics per headline for a pithier message with greater impact.

Need some advice to improve your newsletter? Contact me. Best of all, it’s free. 🙂

Which newsletters do you think are the best?

Published Sept. 4, 2018

business communication, business writing, newsletter advice, newsletter marketing, newsletter tips, newsletter writing, newsletters, writing a newsletter

5 Elements of Effective Newsletters for Business

DISCLAIMER: The following emails — as examples of effective newsletters — don’t necessarily reflect my beliefs. I’m not affiliated with their creators, either. I simply admire their work and present it for educational purposes only.

1. Brevity – I subscribe (pardon the pun) to the notion that people don’t like to scroll much for information. The average e-newsletter should be less than 1,000 words. Just tell us what we need to know.

Example: The Conservation Law Foundation E-News

The CLF does well at consistently featuring short content that supports their mission. News items with catchy headlines at the top link to more info at their website to drive more traffic to it. It’s enough to incite action among liberals and conservatives alike. Because the CLF doesn’t tell the reader everything, the reader becomes curious enough to click on the links for more info. An effective “call-to-action” for donations is at the bottom of each e-newsletter.

2. Error-free – Nobody’s perfect. Mistakes happen in all types of content.

Example: MICS UNICEF Newsletters

The MICS (Multiple Indicator Cluster Surveys) UNICEF newsletter regularly features clean, tight copy written in British English to give readers the results of surveys of children and women that the organization has conducted in over 100 countries.

3. Engaging – Your content must be interesting and useful for your audience to keep them reading and subscribing. The copy shouldn’t blatantly be an advertisement. That’s not always easy.

Example: MaineHealth Health Matters e-Newsletter

The MaineHealth e-newsletter truly informs, with healthful recipes, links to health tips and videos, and news everyone can use.

4. Organization – How content is presented — the text alongside the graphics — really affects how we absorb information in effective newsletters. If it’s well-formatted, everyone finds it easy to scan quickly.

Example: MaineGeneral HealtheMatters

MaineGeneral Health is one of my healthcare providers, so I subscribe to their newsletter. They present their information in a visually appealing way while projecting a positive image of their organization to build trust to keep patients and get donations. Donors can give money with one simple, easy-to-find click.

5. Originality – No one wants to read a “McNewsletter” that’s available elsewhere. Effective newsletters make reading a uniquely enjoyable experience.

Example: The Maine Humanities Council compiles their intellectual, thought-provoking content, such as news about upcoming events and poems by poet laureate Gary Lawless, with flair in “Notes from an Open Book.”

Need help with your newsletter? Contact me for a free e-news audit today! No strings attached. Just good, solid advice to help you increase profits and get more leads.

The Classy Writing Blog

How to Create a Great Newsletter

“Newsletters don’t merely inform — they’re also effective tools to connect with readers to subtly sell them on a product, a service, or a cause…..” Read more.