1. No “calls-to-action” – This is one of the most common blogging mistakes I see. And it’s easy to avoid. If you sell a product or a service, include a plug to contact you for help or a link for more information. It doesn’t always have to be at the end, either.
2. A boring title – The headline is usually the first thing your readers will see. Ideally, it’s short and spicy while it hints at the topic covered.
Example: “Things to Do in L.A.”
Revised: “8 Ways to Have Fun in L.A. for Less Than $200”
3. Not asking readers to comment – Besides reading (and writing) blog posts, I enjoy readers’ comments about them. Some posts don’t end with questions to encourage replies. Ask readers what they think, how they could do it better, or any number of questions that can’t be answered with a “yes” or a “no.” It helps build a sense of community.
4. A lackluster opening – Write an opening sentence that will entice people to read the entire piece. It doesn’t have to be terribly original — you don’t have to set the bar high — but, at least make it a true statement. Or open with a question. Surprise us a little.
Example: “Maine drivers are familiar with hazardous weather conditions.”
Revised: “Winter is no stranger to the 207. Raise your hand if you passed your driver’s test in a Nor’easter.” (The Law Offices of Joe Bornstein blog)
5. No subheadings – I like subheadings in posts longer than 600 words. They make the rest of the text easier on the eyes and add to the overall flow.
Read 5 More Blogging Mistakes You Could Be Making.
Need help writing or rewriting your blog?
The Classy Writing Blog
Good Blog Examples: Professional Services Firms
“In my Web travels, I see some great and a lot of not-so-great blogs….” Read more.
Quotes
“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” ~ Brian Clark, Copyblogger.com
“For bloggers, the deadline is always now. Blogging is therefore to writing what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. It is, in many ways, writing out loud.” ~ Andrew Sullivan, “Why I Blog,” The Atlantic
Comments? Suggestions? Need help? Feel free to contact me.
Michelle Troutman
Classy Writing
207.332.8379
classywriting.com
