Author: Michelle Troutman

For more than ten years, Michelle Troutman has crafted newsletters and other content for service providers. She has spent a decade creating attention-getting e-newsletters for law and economic development firms. Her marketing and business administration background and education enhance clear and persuasive copy. Through features in publications like "Attorney at Work" and "Law Fuel," and her e-newsletter and YouTube channel, she inspires professionals to create engaging content. She enjoys helping businesses who serve others reach their marketing goals.
business, newsletter advice, newsletter templates, newsletter tips, newsletters

How Do You Write a Business Newsletter Template?

by

Michelle Troutman

Creating a good business newsletter template that builds credibility and attracts clients shouldn’t feel like a never-ending battle. One day you might win with an appealing design, and the next you lose readers with bland content. Without a clear and consistent structure, readers can become confused and look elsewhere.

For ten years, I’ve used simple frameworks to keep e-newsletter subscribers loyal. Download the Easy 5-Step Business E-Newsletter Template to create business-boosting emails.

What is a Good Business Newsletter Format?

Business newsletter template formats vary in style based on your industry, audience, and your goals.

When you adapt your template to your content, your goals, and your audience’s needs, you can build relationships that lead to sales.

In my experience, a strong business newsletter format focuses on:

  • An engaging introduction or feature articles with clear calls to action that build interest in your content and offers.
  • A one or two-column format (or a mix of both) to enhance reading or skimming.
  • Compelling design elements like quality images, consistent branding, complementary colors, and easy-to-read text.

The right business newsletter templates create must-read messages.

Templates and Snippets

“Think of it like having a toolbox full of ready-to-use content pieces. We create templates for different sections like updates, client stories, or promotions. When it’s newsletter time, we just plug in the relevant info and voilà!”

Tommy Mello, CEO, A1 Garage Door Service

How Do You Create a Branded Email Template?

Online newsletters are easier to customize, analyze the results, and send at any time, often costing less than a print newsletter.

Good Business Email Templates

Compared to paid options, free business email templates have limits; your email marketing provider (ESP) might restrict the number of “sends” and subscribers on your plan.

Design-wise, look for templates with a clear, mobile-friendly, and easy-to-scan design. ESPs offer everything from basic business newsletter templates to industry-specific designs.

Good formats organize your content well and help your messages maintain a look and feel consistent with your brand.

Email templates have some downsides. Layouts that look plain or are common, used by other businesses, don’t stand out. Templates might also not offer enough customization or personalization options. To avoid these issues, pick templates that fit your brand, customize them, and use subscriber data to personalize the content as much as possible.

Test different layouts, content locations, CTAs, and subject lines. Making the design mobile-friendly and adding video, animated images, or interactive sections can encourage engagement. Personalizing the content for each reader also helps.

Tracking data to see what works best lets you adapt the design over time.

Your email footer should comply with anti-spam regulations like CAN-SPAM (U.S.), and GDPR (Europe).

An industry-specific one for professional services firms (accountants, attorneys, etc.), can yield an engaging email. A clear format is crucial, as is clear writing.

Email Marketing Resources:

Knowing how to write an article for a business newsletter can prepare you for writing a business newsletter. It’s all part of how to write an email promoting your business. Suitable writing styles also vary by industry. Learn how to create a professional email newsletter or how to write a law firm newsletter.

Successful Business Newsletters: Case Studies

The FROGED software platform inbox, showing folders on the left, email senders in the middle, and text-filled balloons on the right. Their business newsletter templates followed a simple format.

Marketing Sherpa’s research offers insights into email marketing methods that have boosted engagement.

Their study of the software platform FROGED‘s emails showed the company’s switch to plain-text messages with simple calls to action doubled open and click-through rates.

It helped that the emails came from a staff member, adding a personal touch.

United Capital's FinLife Digest e-newsletter. A focus on interesting, trustworthy content made their business newsletter format stand out.

Their study of financial life management company United Capital showed how the firm revamped its “FinLife Digest” newsletter with original content and curated pieces.

This mix aimed to offer more valuable content. Their research showed readers cared about more than saving and investing, prompting United to add content on broader financial life stages. This customer-centric approach boosted newsletter engagement by 145% in one year.

Both newsletters used simple templates filled with interesting, trustworthy content.

Business Email Templates – Free Download

Even with a template, it’s not always clear where to place key e-newsletter content.

If you’re tired of wasting time guessing, get an outline that shows what to add and where for maximum engagement. Use it to fill your e-newsletters with information your audience will love.

The template suitable for any business covers:

  • 5 essential email elements
  • The most eye-catching places for engagement and action
  • Instructions for government-compliant footers
  • BONUS: customizable HTML templates for platforms like MailChimp

With this template, you can create a newsletter that “wows” your subscribers and keeps them engaged. And visual learners will easily spot where everything goes.

How Do You Update Your Business Template?

If you use an email service provider, updating your template should be as easy as a few clicks in your content boxes. Once you’ve saved it, email yourself a copy and see how it looks on your laptop, desktop, or mobile devices. Many platforms also let you preview it in different screen sizes.

Business E-Newsletter Template Creation Made Easy

With these tips, you can spend more time creating and less time guessing. Making a business newsletter template becomes as easy as 1-2-3.

To save time and stress less, get the Easy 5-Step Business E-Newsletter template.

e-mail newsletters, e-news, e-newsletters, health, healthcare, newsletter advice, newsletter marketing, newsletter tips, newsletter writing, newsletters, online newsletters, writing a newsletter

How Do I Create a Healthcare Newsletter?

by

Michelle Troutman

An engaging healthcare newsletter not only informs, it also attracts patients.

It balances well-researched, HIPAA-compliant content with a clear format. In my healthcare writing, I use credible research to turn complex terms into plain English.

Crafting a healthcare newsletter requires attention to detail. Simplify the process with free healthcare newsletter templates like this one.

What Are Some of the Best Healthcare Newsletters?

Though there’s no “best” healthcare newsletter, some follow best practices like a clear layout, writing, and design.

Healthcare Newsletter Examples

The healthcare newsletter created by Loma Linda University Health featuring the theme "Go Red for Heart Month."

Loma Linda University Health: A Healthy Tomorrow

  • Target audience: Loma Linda University Health patients
  • Content focus: Health maintenance and illness prevention
  • Expertise: Medical providers’ advice

This e-newsletter features a good example of a themed format; it promotes Heart Month with suitable shades of red throughout.

Its title, “A Healthy Tomorrow,” is one of the more inspiring healthcare newsletter names.

The first article, “Do You Know Your 5 Heart Numbers?,” includes advice from one of their cardiologists, adding credibility. Research suggests odd numbers in article titles gain more attention than those with even numbers.

Below the article, links to a quiz and a related piece inspire responses.

The alternating background colors in the featured items help them “pop” while they stay on theme. The concise email subject line, “Go Red for Heart Health,” stokes curiosity.

Parts that could be improved to enhance appeal:

  • Placing social media icons at the top to boost clicks.
  • The section below the third article features two calls to action (CTAs), side-by-side, which can confuse readers. One could be removed or moved to the top.
  • Reducing the image sizes, especially the top half of the header.
  • Removing the unnecessary table of contents.

Parsley Health

The Parsley Health e-newsletter on gut health, one of the best healthcare newsletters.
  • Target audience: Parsley Health patients
  • Content focus: health gut issues
  • Expertise: “Top doctors trained in root-cause resolution medicine.”

Like the prior e-newsletter, with its focus on better gut health, Parsley Health follows a consistent theme.

From the clear email subject line repeated in the headline (“3 tips for gut health”) to the final CTA, the content stays pithy. Together with carefully placed images, it draws readers in.

They gently persuade through statements like “Parsley Health is here to help you understand and heal chronic digestive symptoms.” The tips, video, and copy below expand on the meaning, effectively addressing the buyer’s journey phases.

The two-column format in the middle reduces scrolling. The concise footer text meets anti-spam-compliance guidelines. The Instagram icon could appear at the top to boost clicks. Fewer calls to action could improve focus.

Both newsletters subtly show expertise in ways that boost trust and credibility; they come across as reputable health organizations. The messages hold interest, though they could be shorter to keep readers engaged.

These healthcare email marketing examples highlight targeting content to a certain audience. They’re aimed at patients, especially those with chronic conditions. E-newsletters geared to caregivers or health professionals would advise on patient care.

The healthcare newsletter examples emphasize trust-building — the quality of care affects people’s lives. Healthcare providers of any specialty can foster accuracy and credibility in their e-newsletters through:

  • Featuring advice from experienced staff
  • Showing awards won
  • HIPAA compliance
  • Reliable data sources

Maintaining trust in healthcare email marketing is hard because you must share helpful health details while properly advertising without sharing private patient information.

Resources:

Knowing how to write a newsletter article can prepare you for writing a business newsletter or how to create a professional email newsletter.

“In the healthcare industry, e-newsletters serve as both promotional material and a means of direct communication that delivers health updates, news, and educational content directly to patient’s mailboxes. This is a direct means of communication which develops trust and loyalty that are critical in providing health care.”

Keran Smith, co-founder and cMo, lyfe marketing

Healthcare newsletters are your lifeline to patients, helping you deliver important information to them, like policy changes and appointment reminders.

Healthcare Email Marketing Compliance and Regulations

Healthcare email marketing must follow data privacy rules like HIPAA, GDPR, CASL, and CAN-SPAM. Legal considerations beyond HIPAA compliance include getting proper consent and offering email opt-in procedures.

Regulations

HIPAA requirements for marketing emails with protected health information (PHI):

  • Patient authorization
  • Encryption
  • Business associate agreements
  • Easy unsubscribe instructions

GDPR mandates:

  • Processing personal data for marketing
  • Data protection principles
  • Letting patients exercise their data rights

CAN-SPAM: commercial emails must include unsubscribe options, accurate headers, ad identification, and a physical address.

Best Practices:

  • Get clear consent before sending commercial emails.
  • Segment communications to send commercial content only to opted-in recipients.
  • Use encryption and secure processes to protect data privacy and integrity.
  • Provide clear privacy notices, preference management, and easy opt-out options.
  • Maintain detailed documentation of data processing activities for compliance.
  • Ensure marketing emails have accurate headers, subject lines, ad labels, and a physical mailing address.
  • Honor opt-out requests in ten business days.

Crafting an Interesting Healthcare Newsletter

An attractive design and informative, trustworthy content make a healthcare newsletter readers won’t want to miss. Use these tips to create a newsletter patients can’t wait to read.

Stop stressing over your emails — start enjoying creating them easily — and gain more leads. Get the Easy 5-Step Business E-Newsletter Template.

business communication, business writing, newsletter advice, newsletter tips, newsletter writing, newsletters, writing a newsletter

What Are the Elements of an Effective Business Newsletter?

by

Michelle Troutman

An effective business newsletter contains a clear format, design, and writing. Yet many business promotion emails don’t follow this best practice, potentially losing sales.

With ten years of experience, I’ve used clear email content and a simple layout to enhance engagement. If you struggle to keep publishing, see my e-newsletter packages or get a free audit.

How Email Marketing Helps Business

  • Repeat advertising – Consistent e-newsletter marketing builds brand awareness, trust, and customer relationships. Per the Marketing Rule of 7, the average customer must see a message at least seven times before they will buy.
  • Cheap, competitive advertising: Compared to other marketing channels, it’s among the most affordable. A low-cost email campaign that yields sales can turn a profit.
  • Easy access to metrics: you may check open, click-through, or response rates quickly to measure your campaigns’ results.
  • Targeted and personalized messaging: segment your list by customer demographics, behavior, and interests. Emails with personalized subject lines are 26 percent more likely to be opened.”
  • Direct marketing: Automated email campaigns nurture existing leads through the sales funnel.
  • Brand loyalty: engaging content keeps readers interested in your offerings, helping you build long-term bonds with them. According to a March 2024 Constant Contact study, the average open rate across all industries is 38 percent. 

What is An Effective Business Email Marketing Strategy?

An effective business email marketing strategy includes strong visuals. A young woman in a suit looking at the screen of a large tablet PC showing graphs and charts.

Start by defining your email goals. Do you want to highlight your expertise? Showcase your products or services?

Aligning content to clients’ needs guides them through the sales funnel effectively. Address readers at all stages of the buyer’s journey. Offer educational material for those becoming aware and more in-depth information for readers exploring their options.

Elements of Effective Business Newsletters

  1. Subject Lines
  • Use clear, concise language
  • Add power words, numbers, scarcity, or other emotion-evoking methods to attract attention

Example: 5 Little-Known Tax Strategies for Small Businesses

  1. Structure
  1. Engaging Content

Example: Share a client success story highlighting your expertise

  1. Personalization

Segment your email list and customize content based on readers’ interests and behaviors.

“To make e-newsletters more appealing to readers, it is important to customize content based on customer preferences, past interactions with them, and their specific requirements. Similarly, you may want to segment your email lists so you can send targeted messages that resonate with different kinds of people within these industries.”

Keran Smith, co-founder and cMo, lyfe marketing
  1. Readability

Ensure accessibility by using descriptive alt-text, proper color contrast, and easy-to-read fonts.

A focused approach — for any business, regardless of the type or size — yields content that connects and inspires action.

What is An Effective Business Email Marketing Template?

The downsides of e-newsletter marketing include the perception that emails are spam and “list fatigue,” when subscribers lose interest in your messages. To minimize these issues, follow these best practices:

Part of the Easy 5-Step Business E-Newsletter Template -- an effective business email marketing template.
  1. Quality: a layout should include mobile-friendly design and accessibility features. Responsive design automatically adapts the layout and content to fit any screen size, ensuring it’s readable on smartphones and tablets.
  2. Template Options:
    • Basic Layouts: Simple structures for easy content organization.
    • Industry-Specific: Imagery and layouts relevant to your field.
    • Multimedia: For videos and interactive content.
    • Curated Content: Information culled from various sources.
    • Product/Service Showcase: Highlight products, services, and special offers.
    • Event Promotion: Designed for upcoming promotions.

3. Text and Visuals: Put the most important information at the top to maximize engagement.

4. Legally-Compliant Footers: Anti-spam laws like CAN-SPAM (U.S.) and GDPR (Europe) ensure responsible email marketing.

Resources:

Many email marketing platforms offer customizable templates for professional, attractive, and on-brand newsletters.

What is a Sample Business Newsletter?

The Ann Arbor SPARK (AAS) e-newsletter follows many of these best practices:

  1. Compelling Headline: Entice readers to open the email.

Instead of their usual headline, “Check out these upcoming events in Ann Arbor!,” AAS could feature an event or a common theme.

Example: 14 Must-Do May Events in the Ann Arbor Area

It copies the headline of one of the feature articles (only cutting and pasting is required 🌝).

  1. An Engaging Content Structure: A clear and concise layout with informative, audience-focused information (e.g., news, testimonials, CTAs).
Among the newsletter examples for business: The Ann Arbor SPARK e-newsletter features a clear layout coupled with eye-catching design and content.

The clear format, with colorful headings and images separating the events from the features, ignites interest. The events section could be organized into two columns by date to reduce scrolling.

  1. Visual Appeal: Quality images, consistent branding, and readable fonts foster engagement.

The AAS e-newsletter engages well. But larger heading text, descriptive alt-text for images, and more instructive CTAs (beyond “Read More”) could enhance accessibility and interest. The CTA “lead in” text, however, emphasizes the benefits readers can expect well.

The AAS e-newsletter is one of the best newsletter examples for business. It effectively merges a clear layout with impactful visuals to form a must-read message.

Effortless Business E-Newsletter Creation

Making a newsletter without proper tools is like baking a cake from scratch — it’s time-consuming. With the elements of an effective business newsletter, you can create your own faster.

If you’re unsure where to start or lack time, explore my e-newsletter packages or get a free audit.

health, healthcare, newsletter advice, newsletter tips, newsletters, online newsletters

What Are The Best Health and Wellness Newsletters?

by

Michelle Troutman

The best health and wellness newsletters feature accurate and informative content from credible sources. A trustworthy, well-written health e-newsletter requires attention to detail. It avoids unfounded claims, separates facts from opinions, and shows information sources clearly.

As a health writer, I turn technical terms into easy-to-read language. If you struggle to create a newsletter everyone can understand, consider my e-newsletter packages or get a free audit.

What Are The Best Health and Wellness Newsletters?

The top health newsletters for consumers are trustworthy and informative. The World Health Organization (WHO) and Harvard Health Publishing create some of the most acclaimed emails. Among the best free healthcare newsletters, many lesser-known options are equally noteworthy.

Let’s explore some providers’ emails, including their focuses, audiences, and unique value propositions.

What Are Some Health Newsletter Examples?

DFD Russell Medical Centers Newsletter

  • Focus area: healthy living and maintaining good health
  • Target market: Middle-aged and older adults
  • Unique value proposition: practical tips for healthy living (implied from the content and the bottom tagline)
The DFD Russell Medical Centers features plenty of health and wellness newsletter ideas.

Each e-newsletter features a simple format and clear content on disease prevention.

The advice is based on well-known medical expertise and principles. Possibly to appeal to short attention spans, it lacks depth, and much of it is generic.

Trustworthy content establishes credibility. DFD could quote experienced staff members and link back to data sources to add credibility. They try to convey it through showing awards from The Health Resources and Services Administration.

The single-column format features graphics, distinct headlines, and white space for breathing room. Their appealing logo could be smaller. The pastel color scheme adds a sense of lightness throughout.

To improve accessibility, a few elements could be added or enhanced:

  • “alt-text” could be added to the image descriptions.
  • colors that contrast better could fill the call-to-action buttons.
  • the text size could be larger and in a sans-serif font.
  • the recipe image header could be removed in favor of a text heading.

To comply with CAN-SPAM laws, the main physical location of the center could be added to the footer. Other improvements include more persuasive CTA text and adding social media/website icons to the top to boost clicks.

This attractive e-newsletter promotes healthy living effectively. As light reading, it likely engages its audience.

SESAME's email blast covers a variety of health newsletter topics.

SESAME

  • Focus area: healthcare screenings and events
  • Target market: patients looking for low-cost same-day care with certified providers
  • Unique value proposition: Affordable, quality care

This short email stays on brand throughout, highlighting SESAME’s affordable care options. It features a blog, seasonal topics, and links to related care. The clear call-to-action promotes low-cost doctor visits: “pay half, be whole.”

The design scheme uses only a few colors. Few newsletters place calls to action at the top. SESAME provides an effective example. To maximize where readers tend to look, they could move it more toward the top left.

There are a few opportunities to boost engagement. For instance, the final CTA text could be clearer and more interesting, suggesting readers discover how to save.

To build trust and credibility, the content could feature less style and more substance, through providers’ advice or patient success stories. This content can sometimes sell as well, and work alongside persuasive copy. Placing a second social media icon bar could entice more clicks.

The e-blast effectively promotes SESAME’s unique value proposition of low-cost access to healthcare.

What Are Some Health and Wellness Newsletter Ideas?

The newsletters above offer good examples of potential topics. Some health newsletter topics for certain niches that are adaptable to related sectors:

Nutrition

  • 9 Signs of Common Nutrient Deficiencies
  • What Are The 7 Types of Nutrition?
  • How to Eat a Balanced Diet

Mental Health

  • 7 Quick Ways to Calm Anxiety
  • 9 Mental Health Myths Debunked
  • How to Talk to a Child About an Addiction

Preventive Care

  • Are Your Health Screenings Current?
  • Preventive Care: What’s Free and What’s Not
  • The Differences Between Wellness and Preventive Care

Possible regular columns for these topics:

  • Q&A with experts
  • upcoming health classes
  • healthful recipes

Informative content is crucial for effective health and wellness newsletters that enhance readers’ knowledge and decision-making. Research has found newsletters can influence readers’ health knowledge, attitudes, and motivation, and affect changes in their behavior.

“Exclusive offers through discounts or packages on health care services such as professional consultations should be highlighted or introduce new services so that customers will become curious enough to explore them further.”

keran smith, co-founder and cmo, lyfe marketing

Writing a Health and Wellness Newsletter

Engaging healthcare newsletters balance well-researched, HIPAA-compliant content with a reader-friendly format and tone. They also use credible information and follow privacy guidelines.

To prevent potential claims, add a disclaimer stating the information isn’t medical advice. Also, avoid false advertising claims and when using secondary sources, respect intellectual property rights.

Misinformation, bias, and unsubstantiated claims abound online. Verify the accuracy and objectivity of information sources. Reliable sources include government websites like the Centers for Disease Control and Prevention, National Institutes of Health, and MedlinePlus.

When citing data, use the most up-to-date and authoritative primary sources like peer-reviewed journal articles and data from reputable organizations. Include complete citation details like authors, titles, publication dates, and website links. Quote or summarize the information precisely to give credit and maintain reliability.

Knowing how to write a newsletter article can prepare you for writing a business newsletter or how to create a professional email newsletter.

The Best Health and Wellness Newsletters Feature Engaging Content

Professionals’ and patients’ experiences enhance the best health and wellness newsletters. This unique advice also builds trust and credibility and helps them stand out.

If crafting an engaging health newsletter takes too much time, consider my e-newsletter packages or get a free audit.