Not sure how to write a great blog post? A great blog post should answer your reader’s questions while it informs and entertains him or her. Here’s how I create informational blogs for my clients.
1. Planning: I work with my clients to develop blog post topics — with any keywords — and outlines. The outline may be based on their keywords, topic and goals for the post, and their target audience’s needs and wants. I often like to go through the outline with the client or email them one for approval before I start writing.
If a client needs keywords, with my Search Engine Optimization (SEO) experience, I can provide the best keywords on the topic for pay-per-click advertisements and higher organic search engine rankings (results without help from ads). I also usually research questions people ask and competing websites to see what has already been covered.
2. Writing: I can write a great blog post with fresh, attention-getting content before deadline using my imagination rather than artificial intelligence. It will also have an enticing headline — or a series of headlines — the client can choose from. If necessary, I create subheadings to engage readers throughout the post and credit sources. I may also include any links to content of the client’s choice, and public domain or copyright-free images. Social media blurbs to promote the post are another option.
3. Rewriting: I’ll edit and proofread or do a copywriting “makeover” to polish the post before I send a final draft. This also includes checking any links and/or facts. I’m flexible enough that if the client prefers, they can write the piece and I’ll rewrite and do fact and/or link checking.
4. Final draft: I’ll email my draft for the client’s approval. Afterward, I offer two rounds of revision free if they’re requested within 30 days or less, based on the original copy. Upon approval, I’ll send my invoice. And, if the client is happy with my work, I can write a series of posts at a discount for a fixed monthly fee.
For more info, see my blog post packages.
