While you search for law firm newsletter topics, do you feel stuck? Do you fear the well is running dry? With some inspiration, creating an idea bank or content calendar is easier than it seems.
Through my experience creating law firm e-newsletters, I’ve found content that engages clients. If you struggle with your law firm newsletter, consider my email marketing packages or get a free audit.
What Are Some Ideas for Effective Law Firm Newsletters?
Common Legal Newsletter Topics
- News and Events: Share firm news (new hires, promotions, job listings, etc.); law changes; upcoming events
- Industry Updates and Trends: Summarize and give insights on practice area news.
- Community Involvement: Show your values: highlight your firm’s community initiatives or charitable causes.
- Curate Content: Link to industry news with short write-ups. I search reputable sources like Google News to find up-to-date content that suits my client’s audience’s needs. Credible sources have a long-term reputation for reliable reporting practices (e.g., The Wall Street Journal).
- Client Success Stories (with permission): Show successful case outcomes (anonymize them, if necessary) to build trust and highlight your expertise.
- FAQs and Legal Q&A: Answer common questions to establish yourself as a knowledgeable resource.
- Legal Tips and Quick Guides: Offer practical takeaways and downloadable resources to increase engagement.
- Behind-the-Scenes/Human Interest Stories: Feature client accounts or for a personal touch, your public-facing team members.
- Facts and Statistics: A Heritage Law Firm e-newsletter featured facts about how ancient Egyptians created estate plans more than 3,000 years ago. Trivia attracts interest and sets the stage for the rest of your content.
- Existing Content: Include your recent blog and social media posts, press release news, or video clips.
- Interact: Add polls or quizzes about legal topics to boost engagement and gather audience data.
“Listicles can be a fun and informative addition to internet newsletters for lawyers. A listicle presents content in a numbered list format and has become an increasingly popular way to share information in the digital age.”
tim absalikov, founder and ceo, lasting trend
Law Firm Newsletter Topics: Less Common Law Firm Newsletter Content Ideas
- Book Reviews or Recommendations: Cover relevant legal books or resources of interest to your audience
- Legal Humor: Add appropriate wit that highlights your expertise.
- Thought Leadership:
- opinions
- podcasts/videocasts
- articles
- Seasonal or Holiday Content: Create seasonal greetings or content with a legal twist for year-round connections. Example: a blog post about “I love you” wills around Valentine’s Day.
To keep a steady stream of legal email marketing ideas, create a 3 to 12-month content calendar. Align topics by theme or type with your newsletter schedule. Combine newsletter topics with other marketing content like blogs or direct mail for a unified look and feel. A content calendar adds structure and aligns your newsletter with your overall marketing for a greater impact.
Knowing how to write a newsletter article can prepare you for writing a newsletter for business. Once you’re familiar with the basics, learn how to create a professional email newsletter or how to write a law firm newsletter.
“If you’re responsible for creating your firm’s online content, one of the best and easiest ways to do it faster is to use one of the AI tools readily available today. I’m not suggesting you use AI to do the work for you, but it can be leveraged to help you with your writing.
Using AI to generate ideas for content is an easy way to speed up the process. By using specific prompts, AI like ChatGPT effectively becomes your personal assistant, digging up information you can use to identify and predict trending topics. Targeting the right audience is the key to engaging and winning new clients.
Another way to use AI is to help you kick-start content you are having trouble getting started on. Sometimes just a little bit of input from AI can help to spark an idea. Then, all you have to do is run with it!”
Sofia Perez, Content Manager & Owner, Character Counter
Legal Firm Email Marketing Ideas Made Easier
If you write regular columns, finding law firm newsletter topics for them can be easy and fun. You can tie them to seasonal events like Valentine’s Day or National Elder Law Month. Reusing existing content also reduces the pressure to find new law firm newsletter ideas and helps you avoid running out.
Save time and stress less over your law firm newsletter with my email marketing packages or get a free audit.
