When you craft crisis and reputation management communications, you want to show empathy and respect for readers. That may include assuring them you’re following proper precautions and safety guidelines. And with changing news, it can be tough to find time to send updates regularly.As with any type of critical message, you want to show empathy and respect while you spell correctly and use proper grammar.
You should also assure people you’re taking proper precautions and following the latest safety guidelines. And with changing news, it can be tough to find time to send updates regularly.
CRISIS COMMUNICATIONS WORK SAMPLES
In a crisis, emotions like fear and anxiety can make it hard to focus. Use clear, reassuring words in your messages to protect your brand reputation while helping others.
When a pandemic, a natural disaster, or another calamity strikes, emotions like fear and anxiety make it hard to focus. Clear, easy-to-understand words reassure readers while you aid them. In your crisis and reputation management messages, speak with respect and protect your brand identity.
Classy Writing can write, edit, and send your crisis communications to let you focus on the situation (and more vital tasks).