1. “Automate” your content creation process. Get content from other sources, but credit those sources. Direct artificial intelligence to write your drafts, but edit them to remove errors and add your brand voice, language, and style.
2. “Pre-procrastinate.” I’ve borrowed this term from a TED Talk podcast (“Slowing Down”) segment which argues that procrastination, especially among creatives, is a good thing. Essentially, you create content gradually in advance, letting it simmer until it’s finally well-done before deadline.
3. Keep it short. I list this tip in almost every article, but it applies universally, and given how many times people ignore it, it bears repeating. The less you write, the less time it takes — there is truth to the phrase, “the less said, the better.”
4. Repackage, rewrite, or recycle. Update an older piece and you’re done. Take an email you wrote to staff about your company social media policy and rewrite it to advise companies how to write theirs. Simple steps make all of the difference. Briefly interview an expert or two in your field, or have them write an article for their free publicity for quick content.
5. Mine events and important dates. Calendars or almanacs of festivals, holidays, anniversaries, and other dates, including those your business or industry lives by, can be great sources of inspiration.
Quotes
“The secret of getting ahead is getting started.” ~ Mark Twain
“Going forward, real-time marketing is going to be the Holy Grail of marketing.” ~ Jonathan Mildenhall
Comments? Suggestions? Need help? Feel free to contact me.
Michelle Troutman
classywriting.com
