1. Stay brief, not just within character limits, which applies to Twitter posts, but to increase engagement.
2. Credit sources and do it right. And, if you share an author’s article through a link from the page you share it from, oftentimes, this information will already be embedded in your post. On Twitter, if you have room, you can add the author’s handle to credit and notify him or her you shared the link. And they just might return the favor and “follow” you.
3. Posts with photos often get more shares, “likes,” or comments, especially on Facebook. The optimal size is 1200 x 900 for Facebook, and for Twitter, 876 x 438, and in my experience, photos with posts on both platforms get higher views.
4. Does the 2022 Honda Civic drive you wild? Did Seth Godin’s latest marketing tip impress you? Posts with specific keywords earn more hits, as do those with hashtags (#) on Twitter, especially closer to the beginning of the text.
5. Show some personality and humor in your social media content. Grammarly, maker of spell-checking software, is among those who do this effectively.
The Classy Writing Blog: 5 Simple Ideas for Content to Post on Social Media
“Are you stuck for great feed fodder? Especially if you’re pitching for regular content in a pinch, it can be hard to find interesting, ‘post-worthy’ material beyond company news and events. These ideas have worked for me, and I hope they’ll work for you….” Read more.
Quotes
“Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it’s the best way to gather buzz about a product.” ~ Marsha Collier
“The strength of your social media is determined by the strength of your content.” ~ Haroon Rashid
Comments? Suggestions? Need help? Feel free to contact me.
Michelle Troutman
classywriting.com
