1. You’ll build R-E-S-P-E-C-T. If you keep your audience and their interests in mind, you’re more likely to write shorter, more focused attention-getting content. One size doesn’t fit all: if you’re targeting sneaker wearers, they’re more likely to feel comfortable dressing-down than those who don high-heels.
2. You’ll build believability. Readers tend to trust informative, stylish, and error-free text. Such content is also more memorable. In the 1980s, Coca-Cola’s slogan “Coke is it” reinforced its name and reputation among the biggest soft-drink sellers.
3. You’ll build credibility. You’ll look smarter if you consider how people will understand your writing. To use Coca-Cola as another example, when the company began selling their soda in 1920s China, shopkeepers translated their name phonetically on signs and among the variations was one that meant “bite the wax tadpole.” This funny misinterpretation has become so famous Coca-Cola even features a blog post about it.
4. You’ll make a better impression. Forethought cuts the effort required to create a piece compared to winging it until it fits your topic. This results in clearly structured, easier to understand writing.
5. You’ll build authenticity. Friendliness and approachability helps business. If you aren’t too pushy and take care to write truthfully with heart and some soul, you’re closer to connecting with customers. Overall, follow the first four steps and people will like your content more than if you ignore them. 🙂
Quotes
Before you speak, listen. Before you write, think. Before you spend, earn. Before you invest, investigate. Before you criticize, wait. Before you pray, forgive. Before you quit, try. Before you retire, save. Before you die, give. ~ William Arthur Ward
Before you speak, text, or write:
T: Is it True?
H: Is it Helpful?
I: Is it Inspiring?
N: Is it Necessary?
K: Is it Kind?
~ anonymous; sometimes attributed to Socrates (“Socrates’ sieve“)
Comments? Suggestions? Need help with your writing? Feel free to contact me.
Michelle Troutman
classywriting.com
