Does your content reach the right customers?
Your business image or brand identity affects who you attract. Because we make buying decisions on an intuitive level — based on how we feel, not on how we think.
Psychologist Daniel Kahneman called this “fast” thinking. Instead of carefully considering every decision, we make snap judgments based on first impressions. We don’t always think through a purchase — more often, we “feel” our way to one.
And what stirs those emotions? Your brand identity.
How Your Brand Voice Shapes Buying Decisions
The way you present yourself — your values, personality, and messaging — instantly tells people whether you’re the right fit. It’s like meeting someone for the first time. Before they speak, you’ve already gotten a sense of who they are.
A Harvard Business Review study found that six out of ten customers bond with brands over shared values. When your messaging reflects what matters to your ideal clients, they don’t just notice you — they connect with you.
How well does your messaging communicate your core values? What do the brands you buy or work with show you about who they are — and who you are? Do the clients you attract match your brand identity?
How Your Writing Affects the Type of Customers You Attract
Another major part of your image is the quality of your writing. Research reveals that people avoid or spend less time viewing ads and web pages with typos.
Customers could disrespect you and your work if your words:
- are misspelled
- don’t express your values
- aren’t convincing
- don’t show what sets your business apart
You might also engage tough customers when you use copy artificial intelligence (AI) writes “as-is.” It can’t replicate human experience.
AI hasn’t suffered from depression, needed start-up funds, or settled an agreement. It lacks firsthand knowledge and empathy to convey the right tone to persuade customers to buy. That requires a human touch, rooted in personal experiences and behavior.
Sloppy copy fails to reach the right readers. We attract what we reflect.
The Solution for Reaching Better Clients
To boost your brand presence, you often must rewrite your website or other marketing content. Clear and correct copy that expresses your values can transform your image. It could also lead you to attract clients who prize your unique personality and expertise.
About Michelle and How Classy Writing Enhances Your Brand Identity
I create content that connects with respect for customers.
With 16+ years of writing experience and behavioral knowledge, Classy Writing strengthens your brand identity to draw ideal clients. I work with businesses that serve others, such as law firms, insurance agencies, and healthcare organizations.
I tend to practice what I preach. Before you contact me, do you know if we share similar values? Consider how you feel about working with me.
If we’re a good fit, I promise you’ll be satisfied with my quality custom content that follows marketing best practices.
FEATURED IN
SELECTED CLIENTS
Four Core Business Image-Building Writing Services
Michelle is efficient, professional, and her work is timely and accurate. She is a joy to work with and is always quick to address any problems or concerns.
barbara walsh, former executive director, the winthrop lakes region chamber of commerce